Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Rant: The Online Piracy Market
The music industry and piracy, the movie industry and torrents, newspapers and online news. What do all these have in common? Supply, demand and a shifting market . I'm a big fan of capitalism and lean quite a bit to…
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Marketing Projects versus Processes
Many of our clients require a bit of re-education when we onboard them. They're used to working with their marketing vendors like they shop for groceries. They want to itemize, price and checkout. We've done marketing projects in the past…
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B2B Profiling and Prospecting with Mintigo
After leaving the newspaper industry, one of my first jobs was developing prospect databases for B2B vendors. Using some third party tools, we developed a means to develop a custom index on firmographic traits on your client base. In other…
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One Year – 700% Mobile Growth
Today is the start of the Mobile World Congress 2012 in Barcelona. In preparation, the folks at inneractive have developed the following infographic with some startling statistics on the growth of mobile advertising in the last 12 months. No marketer…
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Don’t Blame the CMS, Blame the Theme Designer
This morning I had a great call with a potential client about their inbound marketing strategies . They mentioned that they were meeting with a firm to develop their website. I had noticed prior to the call that they were…
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The Anatomy of Content Marketing
This ContentPlus Infographic: The Anatomy of Content Marketing , shares some great statistics on why you'd want to employ a content marketing strategy for your company, including increased visibility, wider reach, word of mouth marketing, return on investment and building…
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Half of Companies Polled have a Google+ Page
We ran a SurveyMonkey poll on our sidebar for the last few weeks to get a clear picture of how many companies had adopted a Google+ page. The poll results were a perfect split... only 50% of readers said their…
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The Art of Clients Falling in Love
On the way to work yesterday, I listened to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love . Joe said there were three key elements to falling in love... commitment, intimacy, and passion. https://youtu.be/TtOG4wXdv8c?si=WSdX_iLsKtkME9i6…
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Words to Avoid in Emails
I felt a little better about my own email habits after reading seeing this infographic from Boomerang. The average email user receives 147 messages every day, and spends more than 2 and a half hours on email per day .…
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Social Media Salaries Guide
Whether you're a strategies, specialist, brand manager, marketing manager, social media manager or a content writer, Onward Search is tracking your salary range and now sharing them in this infographic on US salaries. The news isn't that good, though, given…
