Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • domain

    Subdomains, SEO and Business Results

    Here’s a very touchy SEO subject (which I ran into again this week): Subdomains. Many SEO consultants despise subdomains. They want everything in one neat place so they can do off-site promotion easily and focus on getting that domain more…

  • Top 20 Marketing Automation

    Top 20 Marketing Automation Solutions

    Marketing automation is becoming a conversation we’re having with clients more and more each week. Today we discussed HubSpot (used by a customer), Act-On (which we implemented for two of our customers) and Optify with a client and I was…

  • email service provider

    An Insider’s Look at the Future of Email Marketing Software and Services

    One of the benefits of living and breathing a niche industry, like operating an email agency, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will…

  • free shipping

    Free Shipping versus Discounting

    I’m not so sure you can equate these two strategies of customer enticement. It seems to me that discounting is a great means of getting someone to your e-commerce site, but free shipping may be the way to increase conversion…

  • schedulicity

    Schedulicity: SaaS Appointment Integration

    If you’ve not heard of Schedulicity, you will.. or you’ll be using it soon! Already up to 15,000 users, Schedulicity provides any business that sets appointments to easily incorporate online, facebook and mobile self-scheduling to their business. The system is…

  • christmas cards

    Why You Should Send Cards this Holiday

    Our sponsors at SurveyMonkey released a holiday survey and found 63% of the 1,000 respondents will send holiday cards for the 2011 holiday season. In an age where text, twitter, and Facebook updates are the main form for daily personal…

  • slideshare quiet giant

    Slideshare – Quiet Giant of Content Marketing

    According to ComScore, Slideshare has five times the traffic from business owners than any other popular websites – including LinkedIn, Facebook, Twitter and YouTube! Slideshare is now one of the top 150 sites on the web with 60 million visitors…

  • topbar screenshot

    WordPress: Add a Top Message Bar

    With the new site, I’d been looking for a top bar for WordPress for quite some time. Our last theme design actually had an entire section that could be pulled down that advertised our email subscription. This increased the number…

  • stranger email

    Stop Assuming I Know You!

    At least once or twice a week, I get some email that’s smartly crafted, personable, and I have absolutely not a single clue why I’m receiving the email or the company that sent it. It typically goes something like this:…

  • social marketing startups

    Course: Social Marketing for Startups

    1.webp” alt=”” title=”Social Marketing for Startups” width=”229″ height=”269″ class=”alignright size-full tie-image14962″ />Udemy is a video repository with classes on a number of topics that range from free to hundreds of dollars – but most of the videos are under $100…

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