Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • laptop criminal

    Rant: The Online Piracy Market

    The music industry and piracy, the movie industry and torrents, newspapers and online news. What do all these have in common? Supply, demand and a shifting market . I'm a big fan of capitalism and lean quite a bit to…

  • ready fire aim

    Marketing Projects versus Processes

    Many of our clients require a bit of re-education when we onboard them. They're used to working with their marketing vendors like they shop for groceries. They want to itemize, price and checkout. We've done marketing projects in the past…

  • b2b prospecting

    B2B Profiling and Prospecting with Mintigo

    After leaving the newspaper industry, one of my first jobs was developing prospect databases for B2B vendors. Using some third party tools, we developed a means to develop a custom index on firmographic traits on your client base. In other…

  • barcelona mobile world congress

    One Year – 700% Mobile Growth

    Today is the start of the Mobile World Congress 2012 in Barcelona. In preparation, the folks at inneractive have developed the following infographic with some startling statistics on the growth of mobile advertising in the last 12 months. No marketer…

  • CMS - Content Management System

    Don’t Blame the CMS, Blame the Theme Designer

    This morning I had a great call with a potential client about their inbound marketing strategies . They mentioned that they were meeting with a firm to develop their website. I had noticed prior to the call that they were…

  • anatomy content marketing

    The Anatomy of Content Marketing

    This ContentPlus Infographic: The Anatomy of Content Marketing , shares some great statistics on why you'd want to employ a content marketing strategy for your company, including increased visibility, wider reach, word of mouth marketing, return on investment and building…

  • google plus

    Half of Companies Polled have a Google+ Page

    We ran a SurveyMonkey poll on our sidebar for the last few weeks to get a clear picture of how many companies had adopted a Google+ page. The poll results were a perfect split... only 50% of readers said their…

  • The Art of Falling In Love

    The Art of Clients Falling in Love

    On the way to work yesterday, I listened to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love . Joe said there were three key elements to falling in love... commitment, intimacy, and passion. https://youtu.be/TtOG4wXdv8c?si=WSdX_iLsKtkME9i6…

  • truth about email

    Words to Avoid in Emails

    I felt a little better about my own email habits after reading seeing this infographic from Boomerang. The average email user receives 147 messages every day, and spends more than 2 and a half hours on email per day .…

  • social media salaries guide

    Social Media Salaries Guide

    Whether you're a strategies, specialist, brand manager, marketing manager, social media manager or a content writer, Onward Search is tracking your salary range and now sharing them in this infographic on US salaries. The news isn't that good, though, given…

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