Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Are You Investing in Promotional Items?
Last weekend I was invited by the team at Site Strategics to be on their Edge of the Web radio show and to speak to some New Media Communication students who came down from IU Kokomo to speak with us.…
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e-Reading on the Rise
We've written about utilizing e-books for marketing in the past, but new statistics shed light on the continued growth of tablets and e-Reading trends. People who own e-readers are reading more than they might otherwise, as reflected in rising e-book…
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The Anatomy of Saving and Spending
As marketers, sometimes our biggest issue is getting over the purchase-decision hump. People don't realize it, but there is a science to that event. While this infographic focuses on the view of the purchase decision of consumers , marketers should…
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Is Marketiphrasing a Great Strategy?
See how I did that? I took Marketing and combined it with Phrasing . Cute, huh? I'm not sure that anyone has made up a word for the marketing strategy to make up words... so I just did. The jury…
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What’s Your Social Media Impression?
“You never get a second chance to make a first impression,” my business professor, Marvin Recht , always reminds his students. Don't make the mistakes that many have made before you. In today’s world, the first impression idea still holds…
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Using LocalStorage as an Alternative to Cookies
For years, cookies were the default mechanism for remembering who had visited a site, which preferences they set, and which interactions they completed. They were integral to personalization, analytics, and authentication workflows across the web. Yet the modern privacy landscape…
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Martech Updated for Mobile and Tablet Browsers
If you've tried to read the blog in the past on a mobile or tablet browser, you were probably pretty frustrated. You'll be happy to know that we finally revamped the versions and optimized the experience using WPTouch Pro (affiliate…
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Social Proof Your Website
Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn't be mixed up... one is about tools, the other is about people. Keep…
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Video: YouTube Video Revolution 2.0
I don't know about you, but I'm starting to see a lot more advertisements on YouTube. As video becomes more affordable and impactful, it seems that every marketing strategy needs to incorporate it. Video is very unique in that it…
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Social Networking and Your Trade Show
If you had a chance to listen to our interview with Crystal Grave of Snappening , you know how much we appreciate event coordinators. There's probably no tougher job in marketing since great event marketers work seamlessly across channels as…