Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Local Search Optimization Does Not Preclude National or International Optimization
Some of our clients push back when we mention local search optimization. Since they’re known as a national or international company, they believe that local search optimization will hurt their business rather than help. That’s not the case at all. In fact, our work has generated the opposite results. Winning local search results can improve your chances of getting ranked…
-
We are Indentured Servants for Google
The online industry is pretty strange. If you develop and curate the world’s largest encyclopedia off of volunteer labor, you’re seen as a hero. If you send people free invitations to test and respond to your beta software, you’re not just a hero… you’re also cool. However, if you pay someone pennies on the dollar to do work, you’re abusive…
-
You Don’t Pay for Social Media Consultants
With the wide focus of Martech Zone, I may not get the social amplification that a great blog like Convince and Convert gets (Great post from Jay!)… but I do appreciate the community we’ve built here at Martech Zone. The most recent SurveyMonkey Poll we added on social media strategies fills me with pride… you folks are sophisticated marketers! You’re…
-
WordPress rel=”prev” and rel=”next”
Quite a few years ago, folks would fine-tune their pages using a technique called nofollow. Basically, if you wrote rel=”nofollow” within an anchor tag (a link), the theory was that the search engine would ignore that link and ignore the next page. It’s been used extensively by sites like Wikis and within comments so that user-edited links wouldn’t be abused…
-
Email Viewing Habits are Rapidly Changing
This incredible infographic from Litmus shows the drastic change in email viewing behavior just in the last year! From the infographic: Email remains the strongest online activity around the globe. In fact, email users are expected to reach 3.8 billion by 2014; that is nearly half of the earth’s current population, and a significant climb from 2.9 billion reported users…
-
MyRepono: A Simple, Affordable Offsite WordPress Backup Plugin
I didn’t have a WordPress backup plugin for quite a while. So… the first time that I lost my WordPress database was a nightmare! It was my fault… I was making some updates to the database and dropped the entire database by accident. I was wondering how in the world I would recover my blog posts since I didn’t have…
-
Influence Marketing Strategies
Some fascinating statistics associated with word of mouth marketing. In my opinion, this is the most underestimated marketing strategy with, perhaps, the highest impact. Companies, products and services worth mentioning skyrocket in popularity due to this incredible channel. In recent years, with the advent of social media, influence is truly traveling at the speed of light. Simply put, it you…
-
Does a Subscribe Dropdown Work?
When we relaunched our newsletter, I wanted to really make the subscription link a dominant feature on our site. We added a drop-down section at the top of the site and it’s been incredible. While we used to get a trickle of one or two subscribers before, now we get dozens of subscribers each week. The Marketing Technology newsletter is…
-
Return on Investment for SEO
This infographic from DIYSEO on search engine optimization return on investment may raise more questions than it actually answers. I’m always suspicious when I see a blanket statement that one channel is better than all the rest… as if you should abandon every other medium? Here are some observations: Was this simply measured off of a single campaign? In other…
-
Is Your Site Suffering from Premature Elaboration?
Premature Elaboration is a fantastic term that’s frequently used by a friend of mine, Doug Theis. Doug uses it when he discusses a how some salespeople have the completion of a sale in their grasp and then lose it because they continue talking after the prospect was ready to sign. They just couldn’t shut up! It’s not just sales, it…
