Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Mobile Marketing, Messaging, and Apps
The Mobile Worker
By 2012, Morgan Stanley predicts that smartphones shipments will exceed computer shipments. In addition, it’s expected that 25% of all online e-commerce will be executed via a mobile device. It’s already estimated that 30% of corporate email is read on a mobile device. Although social media seems to take the lead of most stories… mobile should be top of mind…
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Mobile Marketing, Messaging, and Apps
Create Mobile Themes with WPtouch Pro
In a fast moving world, it’s important that your site is optimized on all mobile devices, including phones and tablets. According to a recent infographic produced by Microsoft Tag, mobile internet usage will takeover desktop usage by the year 2014. Needless to say, your mobile site is one of your primary marketing assets in today’s world. WPtouch Pro is a…
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Mobile Marketing, Messaging, and Apps
Popularity of Programming Languages
Rackspace recently published an infographic on the evolution of programming languages. You can click through to Rackspace to see the entire infographic – the more applicable section, in my opinion, is the overall popularity at present. When I’m speaking with large companies, there seems to some question by the IT and development teams as to the plausibility of open source…
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Content Marketing
Your Agency Sucks
Yesterday, I spoke in Detroit at the headquarters of an international corporation that has dozens of subsidiaries. My presentation was an hour long and focused on how to look at analytics differently… seeking the information that they weren’t even aware existed nor how it impacted their online business. The presentation had some rave reviews and two hours afterwards, I still…
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Marketing Infographics
The Real Cost of Social Media
The folks at Focus put out this infographic, sharing actual data on the cost, benefit and return on investment of social media. I appreciate the fact that they approximate the hours spent to manage the medium and even provide a cost to benefit ratio for top brands utilizing social media. Did you know the average monthly value of a Twitter…
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Email Marketing & Automation
What Makes People Click… 72% More?
Dr. Todd’s, an e-commerce site for quality foot care products, turned to SmallBox for a custom web marketing package. One key component of Dr. Todd’s marketing mix is email marketing. We created a new content strategy, a fresh design and mapped out an editorial calendar. We’ve analyzed one of Dr. Todd’s promotional emails to show what makes people click and…
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Marketing & Sales Videos
Video: Social Media Revolution 3
For some reason, I never get tired of watching these amazing videos from Socialnomics. This latest version of the Socialnomics video was published in June, 2011. Socialnomics was founded by Erik Qualman with the intent of providing Social & Mobile Statistics, Studies & Surprises. Be sure to check out Erik’s blog. I hope to get him on the Marketing Technology…
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Marketing Infographics
Architects and B2B Tweeting
Those business to business (B2B) folks aren’t always at the top of the marketing research news, but every once in a while you find a gem. Although this specific Infographic from Pauley Creative focuses on a survey of UK Architects, I believe the findings could open up other B2B companies to seeing how the medium can be advantageous to their…
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Content Marketing
Add Custom Backgrounds to WordPress 3
This month’s .net magazine arrived with a great section on WordPress 3 features. One of the features is the ability to change your background image on your theme. The code is really simple. In your theme functions.php file, add the following line: add_custom_background(); If your theme doesn’t have a theme functions.php file, just add one! It’s a default theme file…
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Content Marketing
10 Steps to Build a Better B2B Twitter Strategy
I recently read that Twitter still has twice as many users as does LinkedIn. With the plethora of Twitter apps and integration, the ease with which tweets are amplified is also much much greater. As a B2B Twitter user myself, I’m always working my Twitter strategy to continue to build a following and attract the most relevant audience. Here are…
