Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
The Value of Content Marketing
This is a unique look at content marketing. We shared the Content Grid yesterday, discussing how each type of content can be utilized strategically. This infographic calls for an even more robust strategy because the behavior of readers is changing… becoming more skeptical and frugal. Per the Alinean Infographic: Achieving a return on content marketing investment requires more relevant, provocative,…
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Content Marketing
Viewing Your Content Calendar
Blogging and social media is a marathon of generating valuable content on a daily basis for your audience. The goal is to generate enough authority and content that we have readers, fans or followers eventually convert into customers. That takes a while, sometimes, so it’s important to keep your eye on the goal ahead. One way you can do this…
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Content Marketing
The Content Grid v2
The Content Grid (Version 2), developed by JESS3 and Eloqua, explains the connection between content type and distribution channels, matching content to the buyer’s stage in the purchase process, equipping marketers with Key Performance Indicators for each type of content, and delivering it all in an easily digestible grid. The introduction to the Infographic reads: The buying process begins long…
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Content Marketing
My Facebook Usability Rant
I’m afraid I have no new information to share with the readers of the Martech Zone, just a plea for your help. After watching the video below, please either: Tell me if there is some work-around to this that I’ve missed, or… Retweet this status update until your fingers bleed so that it gets someone’s attention at Facebook. [youtube:http://www.youtube.com/watch?v=5G-90bZXVjw]
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Content Marketing
It’s Not For You…
There’s a Thai restaurant nearby that does a fantastic job on a number of dishes. One of my favorites is their Red Curry. The dish is full of Thai vegetables and is really spicy. I don’t think that it’s one of their most popular dishes… their Pad Thai and Pineapple Fried Rice seem to sell like crazy. I’ve never seen…
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Content Marketing
Do Google Benchmarks Matter?
Today I received a newsletter from Google Analytics, the first edition of the first volume read as follows: This month, we are replacing the standard “benchmarking” report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes…
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Marketing Infographics
DIY Infographic Production: A Step-by-Step Guide
Creating impactful infographics is a crucial skill in online marketing. With 200 million people on the FTC’s do-not-call list, diminishing email usage, and 78% of Internet users conducting product research online, infographics have become a go-to strategy for marketers looking to generate buzz, positive PR, and improve their online visibility. But what if you don’t have the budget to hire…
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Marketing Infographics
Mobile Marketing and Advertising
This infographic was put together by the folks at Microsoft Tag. Did you know that a third of Facebook’s users are accessing it via mobile? Or that 200 million YouTube videos are viewed via mobile? Or that, on average, we spend 2.7 hours a day on mobile devices… with 91% of the activity being social? In case you weren’t aware…
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Marketing Infographics
Small Business and Social Media
Postling is a small business social media application that allows businesses to publish to any of the popular social media platforms, including Facebook, Twitter, LinkedIn, WordPress, Blogger, Tumblr, Facebook Photos, and YouTube. Postling provided this infographic – providing some insight into small businesses and their use of social media. It’s important to note that the data was pulled only from…
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Analytics & Testing
The History of Web and Social Analytics (Through 2011)
We love infographics… and if you haven’t noticed, we now have a category just for the Infographics. We love infographics so much that we’ve started to develop and design our own infographics and some for our partners and clients. This one was created for our client, Webtrends, and provides a social media and web analytics history. Here is a history…
