Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Local Search Optimization Does Not Preclude National or International Optimization
Some of our clients push back when we mention local search optimization. Since they’re known as a national or international company, they believe that local search optimization will hurt their business rather than help. That’s not the case at all.…
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We are Indentured Servants for Google
The online industry is pretty strange. If you develop and curate the world’s largest encyclopedia off of volunteer labor, you’re seen as a hero. If you send people free invitations to test and respond to your beta software, you’re not…
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You Don’t Pay for Social Media Consultants
With the wide focus of Martech Zone, I may not get the social amplification that a great blog like Convince and Convert gets (Great post from Jay!)… but I do appreciate the community we’ve built here at Martech Zone. The…
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WordPress rel=”prev” and rel=”next”
Quite a few years ago, folks would fine-tune their pages using a technique called nofollow. Basically, if you wrote rel=”nofollow” within an anchor tag (a link), the theory was that the search engine would ignore that link and ignore the…
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Email Viewing Habits are Rapidly Changing
This incredible infographic from Litmus shows the drastic change in email viewing behavior just in the last year! From the infographic: Email remains the strongest online activity around the globe. In fact, email users are expected to reach 3.8 billion…
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MyRepono: A Simple, Affordable Offsite WordPress Backup Plugin
I didn’t have a WordPress backup plugin for quite a while. So… the first time that I lost my WordPress database was a nightmare! It was my fault… I was making some updates to the database and dropped the entire…
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Influence Marketing Strategies
Some fascinating statistics associated with word of mouth marketing. In my opinion, this is the most underestimated marketing strategy with, perhaps, the highest impact. Companies, products and services worth mentioning skyrocket in popularity due to this incredible channel. In recent…
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Does a Subscribe Dropdown Work?
When we relaunched our newsletter, I wanted to really make the subscription link a dominant feature on our site. We added a drop-down section at the top of the site and it’s been incredible. While we used to get a…
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Return on Investment for SEO
This infographic from DIYSEO on search engine optimization return on investment may raise more questions than it actually answers. I’m always suspicious when I see a blanket statement that one channel is better than all the rest… as if you…
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Is Your Site Suffering from Premature Elaboration?
Premature Elaboration is a fantastic term that’s frequently used by a friend of mine, Doug Theis. Doug uses it when he discusses a how some salespeople have the completion of a sale in their grasp and then lose it because…
