Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Infographics
Social Media Usage by US Region
While Silicon Valley, New York and Chicago may be the hot-beds of technology, media and advertising, a new survey shows that small and mid-sized businesses in the Great Plains and Southeast are leading the nation in social media adoption. Looking at the national findings, 75% of respondents say their business does not currently have branded social media sites. Do these…
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Analytics & Testing
Who is Really Your Target Audience?
One of the fundamental misunderstandings about online media is identifying who your target audience is. Too many people focus in on whether or not their prospects are there. This week, we worked with one company who complained that his C-level prospects simply weren’t online. I’m not going to argue whether or not that’s true. But online media is composed of…
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Content Marketing
Copying Content is Not Okay
First my disclaimer: I am not an attorney. Since I am not an attorney, I’m going to write this post as an opinion. On LinkedIn, a conversation started with the following question: Is it legal to repost articles and other content that I find informative on my blog (of course giving credit to actual author) or should I speak with…
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Content Marketing
Q&A: Reinventing Business Forums
Over the past year, various question and answer interfaces have been popping up across the Internet, including Quora, Opinionaided, and LinkedIn Answers. The concept of Q&A isn’t a new one, but the application has shifted from general topics to business applications. The original players in this field, Answers.com, Ask.com, Quora, etc., were used for general questions such as “What are…
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Mobile Marketing, Messaging, and Apps
The Thunderbolt is Killing the iPhone
Walter Piecyk, BTIG Research analyst claims the HTC Thunderbolt is actually outselling the iPhone in 28% of Verizon stores. I know why. This month we’re kicking off some posts on mobile devices. Understanding the technology that is being adopted is important for marketers to understand. Mobile Internet growth is accelerating much faster than anyone had expected. One example: searches of…
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Marketing & Sales Videos
Social Media Equity and Return on Investment
Gary Vaynerchuck is fast becoming one social media evangelist that I always stop to listen to, follow, and agree with. Bryan Elliott recently interviewed Gary in a two part series that I would encourage every business-owner… from small to CEO… to listen to. One point in the interview struck me – and I’m not sure that there was enough emphasis…
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Marketing Books
Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region’s most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want to share with you about a little blogging project that has gotten going in the past month. One of the…
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Content Marketing
The Domino Project: Trust Yourself Writing Challenge
As a fan of The Domino Project, I will be taking part in the Trust Yourself Writing Challenge, which is an “online initiative and 30-day writing challenge that encourages you to look within and trust yourself.” Each day, I will receive a writing prompt via email, which I can post on my blog, write in my journal, etc.. In the world…
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Marketing Books
Free eBook: Moving to Social CRM
Customer Relationship Management is a key to most organizations, providing them with the customer intelligence and data they need to maintain a good relationship with their customers. Layering social media on top of your customer relationship activities can accelerate your company’s performance and build a much tighter relationship – resulting in more opportunities to communicate with clients outside formal processes…
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Content Marketing
Thrive with a Retail Marketing Management System
Running a small retail establishment is a difficult task, one that requires a business owner to be part marketer and part salesperson in addition to running their business. I recently received a note from Elliot Yeo from Thrive, a software application built to assist small retailers with running and improving their business. Once the system has details about your sales…
