Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Event Marketing
Marketing Idea: One-Click Event Registration
Over at the productivity consulting company I run, we do a ton of public seminars. We do the standard event marketing stuff: we’ve got the microsite, we’ve got the email newsletter, and we’ve got the online registration system. But we’ve got one more idea that we’re thinking about trying, and it’s a little crazy. Maybe you can help tell us…
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Email Marketing & Automation
Email Marketing Advanced Practices Handbook
MarketingSherpa, together with ClickMail Marketing, has put together one heck of a handbook on Email Marketing Advanced Practices! Today’s email marketers face significant challenges in communicating with their audience. Between distinguishing your brand from the competition, delivering qualified leads and increasing on-line revenue, it can be difficult to determine where your valuable time and resources should be spent, let alone…
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Content Marketing
Restoring a Malicious WordPress Site
A client called me this week complaining that their site was being blocked due to malicious code found on it. It was a WordPress site that was on a shared server. Rather than scour every file through every site on the server to identify the injection script, we were able to get the WordPress site back up and running fairly…
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Analytics & Testing
The Visual Display of Information: Omniture vs Webtrends
We have clients that utilize both Omniture and Webtrends. Of course, if you’ve read this blog, you know that Webtrends is a client. That’s full disclosure that I may have a biased view of things… but hopefully one look at the new user interfaces developed for each version will provide you some food for thought. I’ve said before that the…
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Content Marketing
The Power of Corporate Blogging for Content Marketing
This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler, accomplished speakers and consultants assisting businesses to take it to the next level. The topic, of course, was Corporate Blogging! During the show, Dan Waldschmidt asked some fantastic questions that I wanted to share since we couldn’t go into too…
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Event Marketing
Leaderpromos: Great Promotional Products, Great Service!
As my trip to the Webtrends conference was looming, I was looking for promotional merchandise to distribute at the event. As a sponsor of the event, one of the options was to distribute notepads out to the attendees. As a small business, of course, this was an investment that I was very concerned about. How could I balance a tight…
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Content Marketing
Conversions, Content and Rock Operas
What does the Who’s Rock Opera Tommy have to do with website Conversion? Only everything! The legendary rock group The Who transformed Rock & Roll with their Landmark Rock Opera Tommy (1969). Want to transform your website Conversion Rates (2011)? “How do you think he does it? “I don’t know.” “What makes him so good?” What makes him so good?…
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Paid and Organic Search Marketing
Google Cleans Up, Spammers Move to Facebook
Every media that has come and gone has died for one of two reasons, either a failure to innovate or an incapacity to control the signal-to-noise ratio. In Google’s case, the signal is really great search results on page one and the noise is the useless search results that infiltrate and contaminate those top positions. Google would not be the…
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Email Marketing & Automation
Who Are You Sending Email To?
A friend sent me a note today about an interesting service for appending demographic, purchase and geographic information with your email list called Connection Engine. The service allows you to append hash codes to your email lists to keep your email addresses secure. You upload your hash codes (an encrypted key applied to a unique email address) to the service…
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Advertising Technology
PPC versus SEO: Spy vs. Spy
Does anyone remember the old Spy vs. Spy comics? Funny stuff! Each Spy always scheming to outdo the other. There is a similar business mindset today when companies are considering a search engine marketing strategy. Business’s immediately pick sides: Pay Per Click (PPC) versus Organic Search (SEO). The goal of a search marketing strategy is to generate leads or sales.…
