Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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WordPress rel=”prev” and rel=”next”
Quite a few years ago, folks would fine-tune their pages using a technique called nofollow . Basically, if you wrote rel="nofollow" within an anchor tag (a link), the theory was that the search engine would ignore that link and ignore…
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Email Viewing Habits are Rapidly Changing
This incredible infographic from Litmus shows the drastic change in email viewing behavior just in the last year! From the infographic: Email remains the strongest online activity around the globe. In fact, email users are expected to reach 3.8 billion…
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MyRepono: A Simple, Affordable Offsite WordPress Backup Plugin
I didn't have a WordPress backup plugin for quite a while. So... the first time that I lost my WordPress database was a nightmare! It was my fault... I was making some updates to the database and dropped the entire…
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Influence Marketing Strategies
Some fascinating statistics associated with word of mouth marketing. In my opinion, this is the most underestimated marketing strategy with, perhaps, the highest impact. Companies, products and services worth mentioning skyrocket in popularity due to this incredible channel. In recent…
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Does a Subscribe Dropdown Work?
When we relaunched our newsletter, I wanted to really make the subscription link a dominant feature on our site. We added a drop-down section at the top of the site and it's been incredible. While we used to get a…
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Return on Investment for SEO
This infographic from DIYSEO on search engine optimization return on investment may raise more questions than it actually answers. I'm always suspicious when I see a blanket statement that one channel is better than all the rest... as if you…
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Is Your Site Suffering from Premature Elaboration?
Premature Elaboration is a fantastic term that's frequently used by a friend of mine, Doug Theis. Doug uses it when he discusses a how some salespeople have the completion of a sale in their grasp and then lose it because…
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Long-Tail Keywords: Don’t Just Focus on the Tip of the SEO Iceberg
One of the SEO companies used to have a photo of an iceberg on their homepage. I love the analogy of an iceberg regarding search engine optimization. A recent conversation with a client regarding their ROI on SEO held some…
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8 Reasons Why Visitors Leave Your Site
KISSmetrics lays out the top 8 reasons that visitors leave your website: Visitors are frustrated by complex or inconsistent navigation . Visitors are distracted by popup, flash, and other ads that divert attention. Visitors can't find what they are looking…
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Integrate Chat with your Site in 5 Minutes
Over at WP Engine , I noticed they were running a really nice online chat program that popped up after about 45 seconds on the site. More and more of our clients had been asking for such a solution, so…
