Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Page Speed and Your Visitors
One of the factors that’s very difficult or costly to impact is the speed at which your site loads. This is a constant battle here on Martech… social integrations and advertising slow the page load times way, way down so…
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Dancing for Queso
Had I known that Moe’s Southwest Grill had a dance video contest for $10,000 – I may have dedicated a desktop jam video just for them! I like this campaign for a few reasons. The agency Brandmovers didn’t have to…
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Social Media and Enterprise
The folks at Get Satisfaction have released a new Infographic on Social Media and the Enterprise, called Let’s Get Down to Social Business. From the infographic: By 2014, the market for social enterprise tools, software and services is predicted to…
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How Many Faces are in Your Latest Email?
I get over 100 relevant emails a day… I know that’s a bit disturbing. It’s especially disturbing when the email really isn’t that relevant. Such is the case with these LinkedIn emails that tell me about the folks in my…
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The Mobile Worker
By 2012, Morgan Stanley predicts that smartphones shipments will exceed computer shipments. In addition, it’s expected that 25% of all online e-commerce will be executed via a mobile device. It’s already estimated that 30% of corporate email is read on…
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Create Mobile Themes with WPtouch Pro
1.webp” alt=”” width=”300″ height=”256″ /> In a fast moving world, it’s important that your site is optimized on all mobile devices, including phones and tablets. According to a recent infographic produced by Microsoft Tag, mobile internet usage will takeover desktop…
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Popularity of Programming Languages
Rackspace recently published an infographic on the evolution of programming languages. You can click through to Rackspace to see the entire infographic – the more applicable section, in my opinion, is the overall popularity at present. When I’m speaking with…
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Your Agency Sucks
Yesterday, I spoke in Detroit at the headquarters of an international corporation that has dozens of subsidiaries. My presentation was an hour long and focused on how to look at analytics differently… seeking the information that they weren’t even aware…
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The Real Cost of Social Media
The folks at Focus put out this infographic, sharing actual data on the cost, benefit and return on investment of social media. I appreciate the fact that they approximate the hours spent to manage the medium and even provide a…
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What Makes People Click… 72% More?
Dr. Todd’s, an e-commerce site for quality foot care products, turned to SmallBox for a custom web marketing package. One key component of Dr. Todd’s marketing mix is email marketing. We created a new content strategy, a fresh design and…
