Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Information Overload is Hurting Productivity… And How To Cope
The influx of information can be overwhelming. With the advancement of technology and the need to stay connected, employees often struggle to manage the constant data flow. The phenomenon, known as information overload , significantly impacts productivity and the quality…
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We’re a Top 10 Social Media Blog!
It's always amazing to be recognized by your peers - but today really takes it up a notch! Michael Stelzner's Social Media Examiner blog is, by far, one of the most popular, well-branded and well-managed social media blogs on the…
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Moneyball: 7 Marketing Lessons Learned From A Book About Baseball
Michael Lewis’s Moneyball is often cited as a sports story. Still, at its core, it is a management and analytics parable that applies just as directly to marketing as it does to baseball. The book chronicles how the Oakland Athletics,…
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PIPA/SOPA: How Free Content Might Kill Us
Many companies are blacking out their sites in an effort to fight the Protect IP (PIPA)/SOPA Act that's under review here in the United States. Rather than climbing onboard the wagon and shutting down my site, I thought it would…
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What Digital Technology is Killing
The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. https://www.youtube.com/watch?v=Nwwq3l39lqk Research for Eric's…
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4 Tips For Businesses To Better “Socialize” On Social Media
If you’re reading Martech Zone , chances are someone has clued you in already to the fact that it’s going to be more critical than ever to get your business social this year. A recent survey revealed that 40% of…
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How Much Does SEO Cost?
SEOmoz released data from over 600 agencies that perform SEO for their clients. AYTM took the data and put it into a infographic, How Much Does SEO Cost? . One takeaway that was outstanding to see: Pure "SEO" consultants/agencies may…
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Viralheat: Social Media Monitoring for SMBs
We've been on the lookout for a social media monitoring service for quite some time. A social media monitoring system allows you to set up brands and keywords and monitor various social media sites for mentions, sentiment and activity around…
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Does Your Organic Search Rank Really Matter?
Time for me to ruffle some SEO feathers again! Today I decided to download my stats from Google Search Console and really do some digging on the traffic that I'm getting from organic search. Martech Zone ranks incredibly high on…
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Who Owns Your Corporate Twitter Followers?
Pretty interesting account on the New York Times of how Phonedog is suing a previous employee to gain access to the Twitter followers on the account he set up as part of their social media outreach. By current employment standards…