Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • How Are You Monitoring Social Media?

    Whether or not you’re actually going to participate, there are several reasons to monitor social media in every industry nowadays: Monitoring your industry can help you and your employees acquire expertise. Monitoring your competitors can help you to compile competitive intelligence and help you to differentiate your business or product. Monitoring can help you identifying leaders and sites with authority…

  • Sales Enablement, Automation, and PerformanceBusiness Phone Poor Practices

    Five Business Phone Practices That Damage Your Brand

    Running a small business is difficult and stressful. You are constantly wearing multiple hats, putting out fires, and trying to make every dollar stretch as far as possible. You are focusing on your website, your finances, your employees, your customers, and your brand and hoping you can make good decisions every time. Unfortunately, with all the directions small business owners…

  • Paid and Organic Search Marketingsearch engine assassination

    Oh Uh… Google Just Launches the SEA Industry

    Search Engine Assassination. Have you heard about it? You will. This week, the SEO world was turned upside down when Google decided to drop JC Penney off the index because of spammy, keyword-rich backlinks found on sites other than its own to push up ranking. While the entire industry is acting shocked, most of us within the industry know that…

  • Paid and Organic Search MarketingSearch Engine Marketing Villain

    Who’s Your Search Engine Marketing Villain?

    It doesn’t matter how much initial education you put into a new engagement, a Search Engine Marketing Villain will pop up when you least expect it. I have identified a short list of the Villains that we seem to come across when engaging new prospects. Can you relate to any of these? Lack of Goals Don’t Tell How Much You Want…

  • Content MarketingUse Google Search To Find Ideas for Blog Posts

    How To Find Ideas For Blog Posts Using Google

    As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to…

  • Paid and Organic Search Marketingup arrowchart

    SEO Doesn’t Stop with Your Site

    From time to time, DK New Media has room in our busy schedule to assist our partner companies. We blog about some, have them on the radio show, have designed some infographics for others, and we give away software licenses (we just sent out a bunch for our social media monitoring) and even do some SEO promotion! For the holidays…

  • Content Marketingtraffic design up

    Visits up 25% Since Redesign

    We still don’t have Martech Zone exactly the way we’d like it, but the new design has been a huge success. Traffic to the site has increased over 25% with pageviews up over 30%. That doesn’t include the additional traffic that we’re experiencing from our new weekly newsletter (subscribe above). Design is consistently underrated as a means to increase traffic…

  • Content Marketingfrustrated

    Hold Companies Accountable

    I could share some great horror stories with you on my history with banks and credit cards. Some of it has admittedly been my fault but most of it is the ridiculous actions of banks. I wonder how these guys sleep at night… massive profits, bailouts, executive bonuses and ridiculous overage fees haven’t even budged them to improve their systems.…

  • Mobile Marketing, Messaging, and Appsflipboard ipad

    The iPad Hype… Why You’re Next

    We had a couple folks complain that the blog had an issue on the iPad where they actually couldn’t read the posts. This was about the tenth person that complained about our blog and the iPad so I finally broke down and we purchased a few. One is for me, one for Stephen, our developer… and the other one is…

  • Content Marketingfacebook iphone

    Get Ready for Facebook Mobile

    Facebook is making a quiet push to gain access to your mobile phone number. In recent weeks they have made two noticeable changes that suggest preparations to dominate the mobile marketing space. First they have started warning users who have not provided a mobile phone number that their Facebook security is low, and the first step to increasing their security…

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