Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • B2BInternetStatistics

    Where to Focus Your B2B Marketing

    Econsultancy just released their August 2011 report of B2B Internet Statistics, detailing the most recent finds on online marketing, e-commerce, the Internet, and related digital media. While the report offers a lot of great findings, here are some interesting statistics…

  • mobile by gender

    Women are from RIM, Men are from Google

    Who knew that devices, platforms, apps and even click-through rates (CTR) differ between males and females on mobile devices? Inneractive recently released this marketing infographic that speaks to the differences. Inneractive has built a real-time revenue maximization engine that continually…

  • 360

    The Future of Interactive 360 Degree Video

    This is a pretty amazing technology when you start to think about the possibilities. Perhaps you could record multiple storylines and have the user click and enter the next. Could make for one heck of a horror movie! :) See…

  • global email stats

    What Annoys People About Emails

    The folks at ccLoop have put together this infographic on what annoys people about email. 95% of U.S. online consumers use email for communication and business. It’s a great tool to interact and reach new, existing, and future clients. However,…

  • Marketing Terminology

    21 Marketing Terms to Impress and Annoy Your Colleagues

    I was at home catching up on some reading tonight. I'm a pretty simple guy, so whenever I hit some new terminology, I often click over to a search engine or dictionary to figure out what I'm reading. I'm also…

  • google panda

    Google’s Search Result Quality War

    SEO.com has released an infographic on Google's efforts to provide quality search results high. It's an interesting look back at the key initiatives that Google has undertaken to combat sites from undeservedly dominating search results. While this may not seem…

  • reinvigorate

    What’s happening on your site right now?

    Most of our clients review their analytics daily or weekly. At times, they're surprised by the results. Perhaps it was a mention on another blog, publication or social bookmarking site. The problem is that they don't see it now ...…

  • Screen Shot 2011 08 12 at 11.55.01 PM

    The Mobile Workstyle

    Social Contact Manager Gist (recently acquired by RIM) put together this infographic on the Mobile Workstyle. Unlike the Dell Infographic on the mobile workforce this infographic focused more on the habits and preferences of the mobile worker as opposed to…

  • jay baer

    Don’t Be Discouraged With Social Media

    One of the people I go out of my way to hear speak is Jay Baer. This morning I had to wake up before the sun to drive up to BlogIndiana to hear his keynote - and it was well…

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