Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Analytics & Testingcircle in

    Conversions: Meet the Intent of your Visitor

    It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you’re able to convert more. Visitors will come to your site for a number of reasons: Seeking Information – both clients and prospects may be looking for specific answers. Can they find them? If not, can…

  • Content MarketingMavenlink Project Collaboration Software

    A Project Management Solution for Consultants

    There are three kinds of projects. The ones you can do on your own, the ones that you can pay someone else to handle for you, and the ones that you need to collaborate with others on. Project management software is for the third kind. I recently discovered Mavenlink, a cloud-based project management application that is similar to Basecamp, but…

  • Advertising TechnologyTracking Footprints

    Do Not Track: What Marketers Need to Know

    There’s already been quite a bit of news about the FTC’s request for Internet companies to enabled features that empower consumers to not be tracked. If you hadn’t read the 122-page Privacy report, you’d think the FTC was setting some kind of line in the sand on a feature they’re requesting called Do Not Track. What is Do Not Track?…

  • Email Marketing & AutomationEmail Productivity and Offline Mode

    Increase Your Email Productivity With Offline Mode

    Most people who know me are aware of my love affair with Inbox Zero. First made popular by Merlin Mann, Inbox Zero is a method of managing your email and keeping your inbox empty. It’s a great email productivity system. I’ve taken the concepts, distilled them a bit further, and added a few new twists. I also teach educational sessions…

  • Paid and Organic Search Marketingsmall bus accelerator1

    Bob Prosen Launches Small Business Accelerator

    A few years ago, I read and thoroughly enjoyed Kiss Theory Goodbye, a book from Bob Prosen that provides sound advice for businesses. Bob’s business leadership and management training programs have dramatically increased performance and profitability and changed the culture at Sabre, Hitachi, Sprint, AT&T and hundreds of small businesses across the nation. Bob’s consulting and training are now in…

  • Content MarketingiStock 000007775650Small

    Integrate WordPress and Blog Talk Radio

    We’ve had our radio show going for a couple months and continue to build a great following thanks to Blog Talk Radio. Most recently, friends Erik Deckers and Kyle Lacy were on to discuss their latest book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. We’ve been very satisfied with Blog Talk Radio. It’s a great…

  • Marketing & Sales Videosawesome authors

    The Awesome Authors Beta is Live

    Part of our rebranding was coming up with a unique feature specifically for Martech Zone. Although I call this site my blog, I truly want the blog to be a collection of views from other professionals in the industry. At times, I disagree with what’s written here… but I support the fact that we all have different perspectives on the…

  • Content MarketingContent Aggregation and Syndication Automation

    Marketing Automation with Aggregation and Syndication

    We like to use big words in the marketing industry… aggregation and syndication are a couple of them – and they’re very important. Aggregation – allows you to collect content from other sites and display them in yours. They could be from a blog, news feed, podcast, or social feed. Aggregation can be a great tool to use to keep…

  • Content MarketingDepositphotos 14756669 s

    Technology Marketing: The Apple Formula

    Technology marketing, as opposed to marketing technology, is the way that products and services in technology are positioned to potential customers. Since our world and lives are moving online… the manner in which technologies are fantastic, leading examples of how to brand and market overall. It’s difficult not to think about technology marketing without speaking to Apple. They are fantastic…

  • Content MarketingDepositphotos 14159299 s

    Four Communication Best Practices for Tech Startups

    Incorporating a few internal and external communication best practices will provide a solid foundation for future growth. Recognize the value of Public Relations – Word of mouth and tweeting generate interest and are a critical part of evangelizing today’s tech buyers. But a traditional PR program has access to analysts and editors who have a ready and loyal audience of…

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