Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What Is Concept Testing?
Concept testing is a process used to evaluate a new idea or concept with the target audience to understand how well it resonates with them. The primary goal of concept testing is to validate the concept or idea and to…
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Top 20 Marketing Automation Solutions
Marketing automation is becoming a conversation we're having with clients more and more each week. Today we discussed HubSpot (used by a customer), Act-On (which we implemented for two of our customers) and Optify with a client and I was…
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An Insider’s Look at the Future of Email Marketing Software and Services
One of the benefits of living and breathing a niche industry, like operating an email agency , is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing…
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Free Shipping versus Discounting
I'm not so sure you can equate these two strategies of customer enticement. It seems to me that discounting is a great means of getting someone to your e-commerce site, but free shipping may be the way to increase conversion…
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Catvertising: When the Internet’s Most Absurd Obsession Became a Viral Masterpiece
PURRfect. There are moments in advertising when a piece of content feels inevitable in hindsight. Catvertising was one of those moments. The parody video, produced by John St. out of Toronto, took a cultural truth that marketers were already circling…
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LinkedIn Basic Boot Camp
LinkedIn has over 135 million members internationally and the average household income of a LinkedIn user is over $100,000 annually! The first thing I do returning from a business trip or meeting is to enter all my contacts in LinkedIn,…
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3 Things Run-DMC Taught Me About Social Media
Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as…
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WordPress: Add Social Media Profiles to Your WordPress Theme
WordPress offers user profiles with settings for social links; however, additional social sites offer opportunities for your entire site or blog to have a presence within those networks. We were working on a client site this week where we wanted…
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The Importance of Fresh Content for SEO
I've told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy... it allows…
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Add a Links Page to your WordPress Template
We were working on a client site today to add an iPad Cover Review list to the site. Rather than listing them all out in a page or a post, we decided to build a template page that pulled one…