Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Mobile Workstyle
Social Contact Manager Gist (recently acquired by RIM) put together this infographic on the Mobile Workstyle. Unlike the Dell Infographic on the mobile workforce this infographic focused more on the habits and preferences of the mobile worker as opposed to…
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Don’t Be Discouraged With Social Media
One of the people I go out of my way to hear speak is Jay Baer. This morning I had to wake up before the sun to drive up to BlogIndiana to hear his keynote - and it was well…
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Taking Your Site International with Search
We've had the challenge and fun of working with a few clients on tips to take their site international when it comes to SEO . We also have other clients who don't want to rank internationally but get a ton…
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Develop Goals Before the Mobile App
The good folks at Webtrends (client) have released an incredible whitepaper from their Director of Mobile Analytics, Eric Rickson . Developing a Strategy for Mobile Maturity and Investment walks through key performance indicators in a mobile strategy. Beyond the topic…
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SPAM and the Text Messaging Industry
Businesses have vastly underestimated the impact of mobile text messaging. Text messaging, otherwise known as SMS (Short Message System), has been put in the shadow over more popular mobile web applications. However, not every phone is a smartphone and can…
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Page Speed and Your Visitors
One of the factors that's very difficult or costly to impact is the speed at which your site loads. This is a constant battle here on Martech... social integrations and advertising slow the page load times way, way down so…
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Dancing for Queso
Had I known that Moe's Southwest Grill had a dance video contest for $10,000 - I may have dedicated a desktop jam video just for them! I like this campaign for a few reasons. The agency Brandmovers didn't have to…
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Social Media and Enterprise
The folks at Get Satisfaction have released a new Infographic on Social Media and the Enterprise , called Let's Get Down to Social Business . From the infographic: By 2014, the market for social enterprise tools, software and services is…
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How Many Faces are in Your Latest Email?
I get over 100 relevant emails a day... I know that's a bit disturbing. It's especially disturbing when the email really isn't that relevant. Such is the case with these LinkedIn emails that tell me about the folks in my…
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The Mobile Worker
By 2012, Morgan Stanley predicts that smartphones shipments will exceed computer shipments. In addition, it's expected that 25% of all online e-commerce will be executed via a mobile device. It's already estimated that 30% of corporate email is read on…
