Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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DIY Infographic Production: A Step-by-Step Guide
Creating impactful infographics is a crucial skill in online marketing. With 200 million people on the FTC’s do-not-call list, diminishing email usage, and 78% of Internet users conducting product research online, infographics have become a go-to strategy for marketers looking…
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Mobile Marketing and Advertising
This infographic was put together by the folks at Microsoft Tag. Did you know that a third of Facebook’s users are accessing it via mobile? Or that 200 million YouTube videos are viewed via mobile? Or that, on average, we…
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Small Business and Social Media
Postling is a small business social media application that allows businesses to publish to any of the popular social media platforms, including Facebook, Twitter, LinkedIn, WordPress, Blogger, Tumblr, Facebook Photos, and YouTube. Postling provided this infographic – providing some insight…
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The History of Web and Social Analytics (Through 2011)
We love infographics… and if you haven’t noticed, we now have a category just for the Infographics. We love infographics so much that we’ve started to develop and design our own infographics and some for our partners and clients. This…
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The Message Produces Results
1.webp” alt=”” width=”300″ height=”207″ /> When we’re marketing, a lot of times, we think solely about the results. I want to convert this many prospects, we want people to be aware of Product X, I want this many retweets/shares, etc.…
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Social Media Timing
Some very intriguing stats on social media timing from @danzarrela, put into a beautiful infographic by the folks at Kissmetrics. Utilizing techniques to schedule your social media engagement can maximize the exposure your content will get in social networks. Included…
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Facebook: The Largest Marketplace on Earth
I can already hear the screams from the rafters… how dare you mix up dollars and cents with a social network. Those of you who have read my blog for a while understand that I’m not a Facebook fanboy. However,…
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Who is Really Your Target Audience?
1.webp” alt=”” title=”Target Audience” width=”213″ height=”281″ class=”alignright size-full tie-image11666″ align=”right” />One of the fundamental misunderstandings about online media is identifying who your target audience is. Too many people focus in on whether or not their prospects are there. This week,…
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Copying Content is Not Okay
First my disclaimer: I am not an attorney. Since I am not an attorney, I’m going to write this post as an opinion. On LinkedIn, a conversation started with the following question: Is it legal to repost articles and other…
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Q&A: Reinventing Business Forums
Over the past year, various question and answer interfaces have been popping up across the Internet, including Quora, Opinionaided, and LinkedIn Answers. The concept of Q&A isn’t a new one, but the application has shifted from general topics to business…
