Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region’s most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want…
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The Domino Project: Trust Yourself Writing Challenge
As a fan of The Domino Project, I will be taking part in the Trust Yourself Writing Challenge, which is an “online initiative and 30-day writing challenge that encourages you to look within and trust yourself.” Each day, I will receive…
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Free eBook: Moving to Social CRM
1.webp” alt=”” title=”Social CRM for Dummies” width=”300″ height=”279″ class=”alignright size-medium tie-image11515″ align=”right” />Customer Relationship Management is a key to most organizations, providing them with the customer intelligence and data they need to maintain a good relationship with their customers. Layering…
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Thrive with a Retail Marketing Management System
Running a small retail establishment is a difficult task, one that requires a business owner to be part marketer and part salesperson in addition to running their business. I recently received a note from Elliot Yeo from Thrive, a software…
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Use Mobile to Acquire Email Subscribers
Good friend and former colleague, Megan Glover, is now the Director of Marketing at Delivra. Delivra is an email service provider with a solid reputation for helping its customers here in the region. They’ve also been named one of the…
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Affordable Marketing Automation for Any Size Business
Marketing Automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. One of those tasks is the ability to identify a visitor on your site, capture their information, and…
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Has Small Biz Social Media Changed?
Last summer we surveyed small business owners to understand how they were using social media. The results were documented in a series of white papers. A lot has changed in the last year. My perception is that more businesses then ever…
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Without the Right Tools…
1.webp” align=”right” title=”Thor” width=”229″ height=”300″ class=”alignright size-full tie-image11345″ />Friday night I had dinner with friend Adam Small, CEO of Agent Sauce – a real estate marketing platform. Afterwards, we decided to go see Thor in IMAX 3D. After the other…
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Ratings, Reviews and Buyer Intent
1.webp” align=”right” title=”Jeff Quipp” width=”200″ height=”266″ class=”alignright size-full tie-image11314″ />Last week, I had the pleasure of meeting and speaking with Jeff Quipp of Search Engine People, an SEO and Internet Marketing firm. Jeff moderated a panel on ratings, reviews and…
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User Interface Design: Lessons from an Indianapolis Elevator
While coming to and from a meeting the other day, I rode in an elevator that had this user interface (UI) design: I’m guessing the history of this elevator goes something like this: The elevator was designed and delivered with…
