Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Email Best Practices for the Holiday Season
Consumers love email marketing. In fact, when surveyed , consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you…
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Mobile Sites, Apps, SMS & QR Codes – Luxury or Required?
By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices.…
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Nokia Advertising… Windows Phone Next
Both Nokia and Microsoft have lost quite a bit of momentum in the United States mobile market, a market dominated by iPhone and Android. People shouldn't be counting out either organization just yet. First, Nokia dominates the international market (40%)…
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iPhone versus Android Social App Usage
The people over Onavo put together this great infographic on mobile social application usage by mobile platform. A couple of the more interesting takeaways: iPhone owners use Facebook much more than Android users. 90% vs. 63% respectively. iPhone owners use…
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When Disaster Strikes!
The last 48 hours haven't been fun. Technology is a fantastic thing, but it's never perfect. When if fails, I'm not sure there's really that much preparation you can have... but you do have to react. You may have noticed…
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12 Paths to Creative Content Generation
We had an amazing webinar yesterday with PR Newswire and SurveyMonkey , over 1,600 people registered!!! The webinar was a joint webinar with John O'Connell , a PR and Communications consultant from HNTB . I've modified my presentation into a…
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How the Tablet is Changing Enterprise
As more and more companies invest in cloud technologies, the only tool necessary to work remotely is a tablet. It's getting easier and easier for me to work with nothing but my iPad. In some ways, I think the applications…
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Do You Text from the Bathroom?
Chances are pretty good that you do text from the bathroom... in fact 2 out of 3 people admit doing it. It sort of grosses me out thinking about borrowing anyone's mobile phone now! We appreciate it when our clients…
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Poll Results: How Optimistic Are We About Apple?
Last week's poll came at a solemn time but it had to be asked... do people think that Apple would survive without Mr. Jobs at the helm? It's an important question for folks in the marketing industry for a few…
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Don’t Discount Traditional PR
We're presenting at a regional conference today and I'm listening to a PR presentation. Public relations has taken a hit economically, but the PR agencies that have developed strong relationships with major media are thriving. Our agency has partnered with…