Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Does Your Site Say “Keep Out”?
When I work with some SEO professionals, they’re push the highest search volumes or most competitive words. When I work with traditional media, they’re always pushing eye balls and reach. When I work with social media guys, they’re always measuring fans and followers. When I work with designers, they want to design for the smallest resolutions. I don’t listen to…
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Sales and Marketing Training
Greed, Fear, and Failed Entrepreneurs
The most significant difference I’ve observed in all the companies I work for on success versus failure is the ability of the entrepreneur or business to execute. It frustrates me to watch friends and fellow entrepreneurs not realize their success simply because they don’t execute. Fear and greed are the two things I see that stop entrepreneurs. Here are a…
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Content Marketing
Setting Promotions on Fire with WildFire
Marketers love and hate sweepstakes and contests. While effective tools to build brand awareness and generate prospect lists, they tedious, time consuming, and challenging to administer.
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When is SEO Worth $100 Million?
To date, I’m not sure I’ve found a more detailed whitepaper on measuring the value of search engine optimization until reading this Whitepaper, How to Value SEO. There are some other sites that have developed similar whitepapers, but this is the first time I’ve seen it explained for someone with an MBA to fully understand. The document walks any reader,…
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The New Ultimate Secret How To Top 10 Guide
Titles are one of the most underestimated pieces of content on your blog or website. Every class that you ever took on writing told you that a great title summarizes the story. On the web, it’s not the same deal. I could have written this title as “Writing Post Titles”… no one would have clicked on it. One thing you’ll…
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The Winning Combo of Product, Choice, and Emotion
The Jellyvision Lab has put out an amazing little eBook on How to Present Product Choices. The ebook compares the behaviors of shoppers in supermarkets to those online and provides evidence that behaviors are similar. You might think that a supermarket is enormous, but Jellyvision reminds us that there’s an infinite amount of space on the web, and how you…
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Mobile Marketing, Messaging, and Apps
Steve Jobs: Let Them Eat Case!
I’m writing this on an Apple keyboard, with my Apple MacBookPro, on my Apple Cinema Display, with my Apple mouse… connected to my Apple Time Machine. I don’t call myself an Apple fanboy, but the quality of their products is always worth the additional cost in my opinion. It’s not just the beauty of their products that I appreciate, it’s…
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Advertising Technology
Old Spice Inspires: When in Doubt, Go Dumb
Sometimes, I love marketing and developing long-term strategies that change the perception of a business, increase the reception of a brand, drive sales, and skyrocket a company’s success. Today isn’t one of them. The online marketing world is ablaze at the brilliant strategy of the Old Spice guy. If you’re one of the few that hadn’t heard, the Old Spice…
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Content Marketing
Marketers are So Full of Crap
<rant>I’m listening to The Influencer Project. It’s a really interesting project – 60 minutes of 60-second tips from the Who’s Who on the web talking about creating influence online. I could be a little bitter that I didn’t get invited to help, but as I’m listening to these folks… I came to the realization that many of them are just…
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Content Marketing
Using Content Curation to Build Trust With Your Audience
I’ve been doing a lot of content curation lately; you know, the latest fashionable trend in digital content. At least, I hope it’s fashionable because it’s a wonderful development that throws a wrench in the works of automated delivery. Content curation sets up an editorial layer in the delivery of news and other information. Human editors pick the stories their…
