Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Email is Dead? Don’t Tell that to Jenni & Janneane
Every once in a while you hear the mumblings... email is dead . Typically it's mumblings from folks that are inbox-challenged and never properly monetized their email efforts. Email is far from dead... and the proof is businesses like Indy…
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New Website, Take II
I had a great conversation this morning with Jeb from smallbox. (That's right, I madonna'ed him. If you don't know who Jeb is, where have you been?) Nevermind the fact that I accidentally ordered a double-shot, and I can't hold…
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Ready, Fire, Aim
This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted…
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The Value of Visitor Actions
We measure a lot with analytics , but we don't often put a value on each of the actions a visitor takes when they connect with us online. It's important that companies pay attention to more than visits and conversions...…
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There’s No Better Compliment Than This For An Author of a Dummies Guide!
We've had many folks send us photos of Corporate Blogging for Dummies , but I'm not sure we'll get a better one than this! Valerie Strohl is a consultant and national public speaker who works with companies to improve their…
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UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten's unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook . This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From…
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Social Media Lead Scoring and Qualification
I've been trying to catch up with my friends at Right On Interactive for a few months now... there have been murmurs all around the industry that their most recent platform enhancements are amazing. Andy Skirvin stopped the the office…
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B2B: Videos are Influencing Purchasing Decisions
Video has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers…
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Start Up Weekend – Changing the World One City at a Time
This weekend 125 people from more than 30 countries spent a few days discussing how Startup Weekend could have a positive impact on our global economy. Sounds crazy? The Kauffman Foundation is willing to bet $400,000 we are not. They have provided…
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Speaking Your Audience’s Language
It's only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at Le Procope , the oldest restaurant in Paris (est 1686).…
