Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Importance of Good Grammar and Punctuation in Blogging
People who know me know that I can be a bit of a grammar and punctuation geek. While I won't go so far as to publicly correct people (I just berate them privately), I have been known to edit signs…
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In the Age of the Internet Customers Can Not be Ignored
Twenty-five years ago, companies that gave failed to live up to a customers expectation would often receive an angry letter from the customer. Their customer service department could ignore the letter, and that would be the end of the story.…
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Why Google Doe$n’t Care
Read Write Web has an article on content farms and the impact on search. We discussed content farms at an executive roundtable at Webtrends a bit as well... real-time analytics will definitely play a role. Content farms are publications sites…
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Using Social Networks for CRM
According to Dr. Ivan Misner, the father of BNI , The best CRM application is the one you will use . This is a great way of saying that all the fancy CRM programs and features in the world will…
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What if Your Marketing Works?
As a sales trainer I work with companies in a wide range of industries. And nearly every company I work with is spending more this year than last on internet focused marketing, including social media. Unfortunately for many of these…
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8 Guiding Principles to Hiring an Email Marketing Expert
In part one ( You Might Need an Email Marketing Expert If... ) we discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now we?ll outline the guiding principles…
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Search Engine Optimization Haters
I was working with a client on how to tweak their blog posts for increased search engine traffic. It's incredible how a slight title, meta description, heading, or content adjustment can have. We selected a blog post previously written, made…
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Your Email Open Rates May Be Low Because You’re Not Utilizing Alt Tags On Images
Tonight I received an email from Panera Bread . Like so many email programs nowadays, my email application automatically blocks images. As a result, here's what the email looked like: Not too compelling... especially for a beautiful email that...
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The Cobblers Children Have No Shoes
Yesterday I met with a marketing professional here in town. It was a great meeting and I truly appreciated some tough feedback I received about my corporate site. Simply put, I had put up a really crappy single page site…
