Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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PhoneGap: Cross-Platform Mobile Application Development
If you’ve had any experience developing in multiple languages, aside from objective C, you’ll probably get the same reaction that this guy did: 1.webp” alt=”objective-c.png” border=”0″ /> I bought the book and read it, watched the movies, installed the IDE…
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Looking for a Second Opinion? A Hundred?
There was quite a firestorm when I promoted utilizing crowdSPRING. Those in the design community who I respect so much though it was a bit hypocritical to appreciate crowdSPRING and other spec systems like 99designs, while advocating hiring design agencies…
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Great Ideas Don’t Matter
1.webp” class=”s3-img” border=”0″ alt=”broken-bulb.jpg” align=”right” style=”alignright” /> Working with successful entrepreneurs the last few years has been an eye-opener for me. I’ve always been an idea guy, but watched as others executed on those ideas and became much more successful…
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Is the Juice Worth the Squeeze?
1.webp” border=”0″ alt=”lemon-squeeze.png” align=”left” /> If you haven’t heard about Horizon Realty just do a quick search on Google and you’ll find a few interesting articles, like this post on Mashable. For a quick background, a former tenant of theirs,…
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Putting a Value on Social Media with Tourism
Pat Coyle and I met with the great team at the Indiana Office of Tourism today. The team has been recognized as the top tourism office in the country for adopting social media strategies – and it’s working. Pat and…
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Understand. Be on Brand. Build trust.
1.webp” class=”s3-img” border=”0″ alt=”card-monitor.png” align=”right” style=”alignright” /> While Internet-based marketing tactics might be way cooler than some boring old print ad, that coolness factor doesn’t relieve you from doing basic branding work. All touchpoints are prime opportunities to increase your…
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Similar Content Different Delivery
1.webp” class=”s3-img” border=”0″ alt=”pencil-chart.png” align=”left” style=”align-left” /> Most people instinctively change their communication style when speaking to a child, a close friend, or someone who does not speak English as a native language. Why? Because each group has a different…
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WordPress: Add Author Information in Sidebar
UPDATE: I’ve developed a Sidebar Widget to display your Author Information. Today’s post by Jon Arnold was fantastic on tips for designing a website, but I noticed the first comment attributed the post to me. That’s a telltale sign I…
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The Mother of All Databases
Wow, the mother of all databases. Internous is an initiative to catalog and organize all the databases in the world. When Matt first told me what he was working on, my eyes kind of glazed over due to the sheer…
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The Future of Mobile Video and Search is Here!
This is incredibly fascinating and quite a game changer for the mobile market. Layar has launched in the Netherlands. Duke Long sent me a link to this new technology… Layar calls it a mobile augmented reality browser. I call it…
