Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Fishing in a Million Lakes
1.webp" border="0" alt="fishing2.png" width="275" height="206" />The other day I was having lunch with a group of people who primarily worked in advertising agencies, pr and marketing firms. Douglas Karr, founder of the Martech Zone , was speaking to the group…
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Twitter Brand Faux Pas
There's this one guy on Twitter who unfollows and follows me on what seems like a weekly basis. I think he believes that I'll suddenly follow him (since I haven't the last 27 times he's tried.). He must imagine that…
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Video: How Social Media Works
It all starts with one... then it's unstoppable . ...
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Deadbeats on Display? Twitter – New AP Managment Tool
I was in a bad mood yesterday because I was chasing overdue invoices from three clients. I was grumpy, and needed to vent, so I put un an innocent comment ( well not so innocent) on Twitter. I asked: When…
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Judge Name Ideas From Audience’s Perspective
When judging naming ideas, keep in mind the real world experience, not the pseudo-experience of creative presentations. Here's the thing, when you say or show a name idea to someone with the intention of getting her buy-in or feedback, she…
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I’m Right Behind You…
How would you modify your content if the person browsing your website were in a different country? A different state? A different city? Across the street? In your store? Would you speak to them differently? You should! Geotargeting has been…
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PhoneGap: Cross-Platform Mobile Application Development
If you've had any experience developing in multiple languages, aside from objective C, you'll probably get the same reaction that this guy did: I bought the book and read it, watched the movies, installed the IDE and I still can't…
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Looking for a Second Opinion? A Hundred?
There was quite a firestorm when I promoted utilizing crowdSPRING . Those in the design community who I respect so much though it was a bit hypocritical to appreciate crowdSPRING and other spec systems like 99designs , while advocating hiring…
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Forget Ideas: Why Felix Dennis Wrote the Only Honest Get-Rich Book
The get rich genre has produced more empty calories than a vending machine diet. These books tend to promise golden stairways to freedom built out of vision boards, positive affirmations, and the vague suggestion that you too can be a…
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Is the Juice Worth the Squeeze?
1.webp" border="0" alt="lemon-squeeze.png" align="left" /> If you haven't heard about Horizon Realty just do a quick search on Google and you'll find a few interesting articles, like this post on Mashable . For a quick background, a former tenant of…
