Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Ignore, Measure and Focus
Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World . When you get a chance, please read the post and consider - not just the advice - but the solutions that are offered. One of…
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Check your Content Strategy with Google Search Console
Many people know of Google Search Console for site submissions and verifying robots files, sitemaps and indexing. Not enough people utilize the search statistics to get a clear strategy for their site content, though. Navigate to Statistics > Top Search…
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How to Cut Your Blog Traffic in Half
I don't surmise anyone would actually wish to cut their traffic in half on their blog. However, it's pretty standard with my statistics and puts quite a bit of pressure on my to blog every day. 1.webp" alt="Blog Traffic" title="Blog…
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Two More Tips that Seth Missed on Surveys
Nicki tweeted about Seth Godin's post: Five Tips for Surveys . I think Seth missed a couple key tips: First, please don't survey your customers unless you're prepared to do something with the results. Second, I'd recommend every survey process…
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It’s Not Getting Easier for Marketers
Key to many of the links I share and the posts I write on this blog is automation . The reason is simple... at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some…
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Marketing Engagement: Fun with Videos
Building a platform for businesses to blog on is only a success if those customers actually leverage the platform. We know our clients would succeed in getting a return on investment if we could just get them to create and…
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Appirio Connects Salesforce and Facebook
I was just doing a webinar yesterday and someone asked me to prioritize social networks based on their ability to drive business. Although I don't believe social networks to be a primary medium for marketing and advertising (based on the…
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How to Select a Web Designer
A friend of mine asked me in an email, can you recommend a web designer for me? I paused for a minute... I know a ton of web designers - everything from brand experts, to local graphic designers, to content…
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Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs . I've always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them.…
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Who’s Holding Your Oil Can?
All day - every day - folks email me, text me, twitter me, visit me, call me and instant message me with questions regarding domains, capabilities, CSS, competition, keyword strategies, client issues, sales positioning, marketing strategies, blogging, social media, etc.…