Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Brand Perfection is Dead
In the past few weeks I’ve spoken with quite a few companies who are trying to deploy strategies to overcome negative search engine results regarding their companies, products or services. It used to be possible to maintain a perfect brand years ago. If bad things happened, you could pay to get rid of the problems or sweep them under the…
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Advertising Technology
Does Apple’s Marketing Suck?
Who’s marketing is really winning here, Apple or Microsoft? This post was inspired by a conversation I joined regarding Microsoft gaining some ground back against Apple. The conversation continued on Twitter with a great tweet from Kara: https://twitter.com/karaweber/status/1931656148?s=20 I hope this sparks a huge debate. Apple is regarded as one of the best marketing teams in Technology today, but I’m…
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Paid and Organic Search Marketing
Watch Your Keyword Matching Options in Adwords
This week I was in Houston and Austin speaking and being a panelist for their respective Online Marketing Summits. Be sure to check out their Cities and Agendas page and attend an event… the quality of the presentations were outstanding and conference host, Aaron Kahlow, kept the events engaging and fun. Yesterday I shared a tip from Apogee Search on…
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Content Marketing
Digital Body Language at The Online Marketing Summit
As of today, my list of books to read just got one deeper. I had the pleasure of speaking at the Online Marketing Summit in Houston on behalf of Compendium. At the summit was also Steven Woods of Eloqua. Steven’s keynote and panel conversations were insightful and thought provoking. Steven has released the book, Digital Body Language – Deciphering Customer…
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Marketing & Sales Videos
Commercial Fail: Intel’s Star Employee… an Actor
When I first saw the new Intel advertisement, I was floored… for 20 years the only thing I knew about Intel was the logo, the sound, and the Blue Man Group. Click thru if you don’t see the Intel Star Commercial: Finally! A major technology company not hiding behind a marketing logo, slogan or gimmicky campaign. But alas, it’s not…
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10 Keys to Success for Businesses adopting Social Media
This morning I met with a company and shared as much as I could on how and why businesses are adopting social media technologies. Too many companies have been diving first and then trying to sort out the issues later but I believe this could severely handicap a company’s success. Too often, we don’t get a second chance to implement…
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Sales Enablement, Automation, and Performance
Marketing for Leads with Powerpoint?
It’s after 10PM already and I’ve still got to put together a presentation for a customer tomorrow. In the last few years, I’ve done countless presentations – with many hours put into each. A great presentation can produce many leads at conferences and tradeshows… but the rest of the time that information is usually just collecting dust. Until now! Every…
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Marketing Books
The Business of Social Networks
David Silver, a venture capitalist who specializes in social networks, wrote The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. I’ve been reading through the book with interest – since I’m a co-founder of Smaller Indiana and owner of a social network for Navy Veterans. The two networks have very different business models and goals. Pat Coyle…
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Dear Twitter, Please Stop the Following Madness
Each day I pay attention to my following on Twitter. Each and every member that follows me used to mean something. I built my following organically, by gaining favor with one follower at a time. Not anymore. Now it’s ridiculous… auto-follow tides are being executed minute by minute. I could go on Twitter today and find a couple hundred scammers…
