Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Marketing & Sales Videos
Commercial Fail: Intel’s Star Employee… an Actor
When I first saw the new Intel advertisement, I was floored… for 20 years the only thing I knew about Intel was the logo, the sound, and the Blue Man Group. Click thru if you don’t see the Intel Star Commercial: Finally! A major technology company not hiding behind a marketing logo, slogan or gimmicky campaign. But alas, it’s not…
10 Keys to Success for Businesses adopting Social Media
This morning I met with a company and shared as much as I could on how and why businesses are adopting social media technologies. Too many companies have been diving first and then trying to sort out the issues later but I believe this could severely handicap a company’s success. Too often, we don’t get a second chance to implement…
- Sales Enablement, Automation, and Performance
Marketing for Leads with Powerpoint?
It’s after 10PM already and I’ve still got to put together a presentation for a customer tomorrow. In the last few years, I’ve done countless presentations – with many hours put into each. A great presentation can produce many leads at conferences and tradeshows… but the rest of the time that information is usually just collecting dust. Until now! Every…
- Marketing Books
The Business of Social Networks
David Silver, a venture capitalist who specializes in social networks, wrote The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. I’ve been reading through the book with interest – since I’m a co-founder of Smaller Indiana and owner of a social network for Navy Veterans. The two networks have very different business models and goals. Pat Coyle…
Dear Twitter, Please Stop the Following Madness
Each day I pay attention to my following on Twitter. Each and every member that follows me used to mean something. I built my following organically, by gaining favor with one follower at a time. Not anymore. Now it’s ridiculous… auto-follow tides are being executed minute by minute. I could go on Twitter today and find a couple hundred scammers…
- Paid and Organic Search Marketing
What Makes a Great Analyst?
At the eMetrics Marketing Optimization Summit, we had an interesting conversation on what makes a great data analyst. With a room full of analysts in the room, it’s an excellent question. Generally, the team I worked with agreed that there were business analysts and data analysts – and the expectations on each were a bit different. Business analysts provide information…
- Marketing Books
Outliers: The Story of Success
As I was waiting for my flight yesterday, I remembered the two things I forgot – my sport jacket and one of the books in my to-be-read pile. Luckily, the store by my gate had a reasonable book selection, and Outliers: The Story to Success, by Malcolm Gladwell, was there. I’ve been a huge fan of Malcolm Gladwell – both…
- Marketing & Sales Videos
Acrylic Times Elegantly Combines Newspapers and RSS
My friend Bill turned me onto MacHeist a while back. MacHeist is a great deal – they put together a bundle of applications for the Mac that you can purchase at a steep discount. If enough people purchase and enough money is raised for charity, they provide every purchaser licenses for every application in the entire package. It’s an ingenious…
- Marketing & Sales Videos
Video: Twitter in Real Life
This might be the greatest example of the insanity of Twitter. I think I follow 5,000 people because one out of every 1,000 tweets is useful. Watch the video and you’ll see what I see. Even with all the insanity, I still love Twitter though! That’s where I found this video, of course!
