Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Social Media and the Employee Conundrum
John Jantsch asks a great question, Do you have a Social Media Non-Compete ? Another question might be, " Can a company enforce a social media non-compete? " Courts have traditionally frowned upon restrictions placed by employers on their employees'…
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Fix Caching Issues with Flash, JavaScript, XML, KML or Google Maps
This is a short and sweet post on caching issues. Sites and browsers are built to really optimize resources. They do it so well sometimes that the end result actually breaks your dynamic website instead of updating it as often…
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Interactions’ Hybrid Calling System = Amazing
On Monday, I had the opportunity to tour Interactions , listen and observe their system in action, and use a full demonstration of Hey Otto - a voice and web conferencing system that utilizes Interactions technology on the back end.…
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Set Expectations with an Acceptance Agreement
1.webp" alt="handshake" title="handshake" width="200" height="133" class="alignright size-full wp-image-3686" />As a marketer, you're probably relying on a lot of third party applications and resources to bring your campaigns to life. I've written before about how setting expectations with your customers drives…
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Ignore, Measure and Focus
Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World . When you get a chance, please read the post and consider - not just the advice - but the solutions that are offered. One of…
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Can Bloggers become The Fourth Estate?
Nobility is the First Estate, the Church is the Second, the People are the Third... and Journalism was always thought to be the Fourth Estate. As newspapers began losing interest in being a watchdog for the people and - instead…
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Check your Content Strategy with Google Search Console
Many people know of Google Search Console for site submissions and verifying robots files, sitemaps and indexing. Not enough people utilize the search statistics to get a clear strategy for their site content, though. Navigate to Statistics > Top Search…
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Traffic is Relative, I Have Enough
1.webp" title="Eyeballs" class="alignright" width="150" height="104" />Growing traffic. Everyone seems obsessed with getting their content out there to as many places and searches they possibly can. For a business, it's always cool to get national or regional recognition that gets some…
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Video: How to Publish Your Blog on Twitter
I completed this video last night to provide our clients with instruction on how to publish their blog on Twitter via Twitterfeed and an RSS feed. It's applicable to any application with an RSS feed, so thought I'd share it…
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How to Cut Your Blog Traffic in Half
I don't surmise anyone would actually wish to cut their traffic in half on their blog. However, it's pretty standard with my statistics and puts quite a bit of pressure on my to blog every day. 1.webp" alt="Blog Traffic" title="Blog…
