Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Reputation is Authority’s Dark Shadow
The news is full of some incredible stories of humanity recently: Alex Rodriguez admits to steroids (strangely omitted from MLB.com’s AROD news page) Michael Phelps photographed smoking pot. He’s subsequently lost a huge endorsement deal with Kellogg’s. Even Barack Obama has had a couple tough weeks, trying to find cabinet members and pushing through a stimulus package that has sinking…
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How Much Would You Pay for Twitter?
There were some rumors of Twitter charging for commercial accounts, but it appears those rumors have been crushed. In my opinion, it’s too bad. Three Reasons Twitter Should Charge: Paying for commercial messaging has been key in reducing text message spam in the mobile industry. Making commercial users pay on Twitter would probably reduce the number of Spitterers out there.…
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Thinking Visually
Great find from Leslie Pagel on Walker Information’s Customer Innovation Blog: From David Armano.
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It’s Not Getting Easier for Marketers
Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the…
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Marketing Engagement: Fun with Videos
Building a platform for businesses to blog on is only a success if those customers actually leverage the platform. We know our clients would succeed in getting a return on investment if we could just get them to create and share more posts about their products and services. Platform utilization requires that the software as a service company actually have…
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Appirio Connects Salesforce and Facebook
I was just doing a webinar yesterday and someone asked me to prioritize social networks based on their ability to drive business. Although I don’t believe social networks to be a primary medium for marketing and advertising (based on the intent of the user), I do encourage our clients to utilize RSS and other tools to automate publishing of their…
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How to Select a Web Designer
A friend of mine asked me in an email, can you recommend a web designer for me? I paused for a minute… I know a ton of web designers – everything from brand experts, to local graphic designers, to content management systems developers, to social networking experts, to complex integration, enterprise and architecture developers. I responded, “What are you trying…
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Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs. I’ve always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them. Businesses like the Yellow Pages like to tout the big numbers, too. I read once that 87% of the U.S. Population…
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Who’s Holding Your Oil Can?
All day – every day – folks email me, text me, twitter me, visit me, call me and instant message me with questions regarding domains, capabilities, CSS, competition, keyword strategies, client issues, sales positioning, marketing strategies, blogging, social media, etc. I get invitations to speak, to write, to help, to meet… you name it. My days are busy and incredibly…
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Cappuccino and the Lies of Packaging
Last week I stopped for a McSkillet burrito on the way to work. I could probably write a post just on how much I love those and Qdoba breakfast burritos, but I’ll spare you. While I was at McDonalds, my curiosity got the best of me and I ordered a McCafe Mocha rather than stopping at my favorite coffee shop.…
