Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Interactions’ Hybrid Calling System = Amazing
On Monday, I had the opportunity to tour Interactions, listen and observe their system in action, and use a full demonstration of Hey Otto – a voice and web conferencing system that utilizes Interactions technology on the back end. Companies…
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Set Expectations with an Acceptance Agreement
1.webp” alt=”handshake” title=”handshake” width=”200″ height=”133″ class=”alignright size-full tie-image3686″ />As a marketer, you’re probably relying on a lot of third party applications and resources to bring your campaigns to life. I’ve written before about how setting expectations with your customers drives…
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Skip The Resume and the Job Fair
On Sunday, I was working on another startup’s plans and had a discussion with all of my partners about transparency and the Internet. It’s no different. As business leaders, they need to be out in front of the herd, need…
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Track Multiple Authors with Google Analytics
On a multiple author site, each author can post in a multitude of categories, it’s nearly impossible to identify each author’s contributions to the overall strategy of the site. I was doing some testing with this recently and identified a…
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Ignore, Measure and Focus
Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World. When you get a chance, please read the post and consider – not just the advice – but the solutions that are offered. One of the…
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Can Bloggers become The Fourth Estate?
Nobility is the First Estate, the Church is the Second, the People are the Third… and Journalism was always thought to be the Fourth Estate. As newspapers began losing interest in being a watchdog for the people and – instead…
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Check your Content Strategy with Google Search Console
Many people know of Google Search Console for site submissions and verifying robots files, sitemaps and indexing. Not enough people utilize the search statistics to get a clear strategy for their site content, though. Navigate to Statistics > Top Search…
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Traffic is Relative, I Have Enough
1.webp” title=”Eyeballs” class=”alignright” width=”150″ height=”104″ />Growing traffic. Everyone seems obsessed with getting their content out there to as many places and searches they possibly can. For a business, it’s always cool to get national or regional recognition that gets some…
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Video: How to Publish Your Blog on Twitter
I completed this video last night to provide our clients with instruction on how to publish their blog on Twitter via Twitterfeed and an RSS feed. It’s applicable to any application with an RSS feed, so thought I’d share it…
