Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Should Web 2.0 Design be Scrapped?
Elliot Jay Stocks is putting out the battle cry for designers... abandon the Web 2.0 look and fight your clients who push for it. NOTE: Be sure to visit Elliot's site , the design is absolutely stunning. I disagree with…
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The Dirty Secret of Email Service Providers and Internet Service Providers
There's a dirty secret in the email marketing industry. It's the elephant in the room that no one talks about. No one can talk about it for fear of retribution by the very people who are supposed to be policing…
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WordPress: Track Site Searches with Google Analytics
Google Analytics has a nice feature, the ability to track internal searches on your site. If you're running a WordPress blog, there's quite a simple way to set up Google Analytics Site Search : Select your site in Google Analytics…
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Mass Behavior: Herd Succumbs To Its Own Theory
My content on the site has been a little light the last couple of weeks - it will pick up soon. I've been much more active reading, speaking, and working the previous month, affecting the blog. Though the content is…
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Blogs Versus Forums: Which One Is Right For Your Marketing Efforts
A frequent concern that is brought up when discussing corporate blogging as a business strategy is the fear of customers airing their complaints. When this question was posed in a class I did last week; I missed a critical point…
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What’s Passing You By?
Yesterday, I had lunch with a good friend of mine, Bill. Bill and I discussed that awkward moment where failure changes into success. I think genuinely talented people can visualize risk and reward and act accordingly. They jump at the…
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The Monkey Gods Have Spoken, Scott Adams Writes a Book!
Cartoonist Scott Adams has just released a book of writings from his blog, Stick to Drawing Comics, Monkey Brain!: Cartoonist Ignores Helpful Advice . I've been reading Scott's blog for quite a while and it's, by far, the funniest blog…
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How the Order of Operations prepared me for Programming
Algebra has always been a favorite subject of mine. There's not much theory involved, just a toolbox of methods and the order of operations to solve. If you reach back into high school, you'll remember: First, all operations that lie…
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How to Eat a Gourmet Pretzel?
Utilizing humor in product packaging can be a highly effective strategy in sales and marketing for several reasons: Attracts Attention : Humorous packaging stands out on the shelves, catching the eye of potential customers. This can be particularly effective in…
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How To Build Anchor Tag Regions Over A Background Image Using CSS
In the days of Web 1.0, a collection of links like this could be built by splicing up your image with links on each graphic, then trying to sew it all back together with a table. It could also be…
