Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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4 Seconds or Bust
Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out…
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The Business of Blogging = Findability
Please take one hour out of your week and watch this video from Dave Taylor . It's a fantastic summary of why to blog, why to blog with your business, the benefits of blogging and search engine optimization, the benefits…
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Algebra and Geometry… when will I ever use it? Google Maps!
A good friend of mine, Glenn, is one of the founders of Family Watchdog. Family Watchdog is one of those fantastic stories... a company founded on a mashup that is performing a public service AND actually providing a living for…
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Put Tips in your Text Fields with JavaScript
Real estate is a premium on a web site, so I'm trying to be a little more efficient with mine. I found this nifty little script with the Cutline WordPress theme from Tubetorial. You can build a couple events directly…
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Marketing Observations From The Long Tail
W ired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More . Two years later,…
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The Humane Interface: New Directions for Designing Interactive Systems
We spend our days navigating CRM dashboards, composing emails, tracking metrics, or building campaigns. The Humane Interface will feel less like a treatise on user interface design and more like a mirror to your daily frustrations. Jef Raskin—best known as…
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The Perception of Effort Matters in Business
Because it " looks like you're trying," Seth writes . A dear friend of mine is out of town meeting with an organization about a nice position with them. I argued, begged, and pleaded with him to wear a suit.…
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Blogging Vocabulary: What is a Permalink? Trackback? Slug? Ping? 20+ Terms You Need to Know
In a recent luncheon with some local marketers, I realized a gap in their blogging knowledge and the technologies involved. As a result, I wanted to provide an overview of common terms associated with blogging. What is Analytics? Analytics in…
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When will CAN-SPAM evolve past email?
The FTC has shut down quite a few spammers lately. Spam is still a huge issue, I get hundreds of messages a day. I could filter the emails (I used to use MailWasher) but gave up. There are other alternatives…