Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
What works and what doesn’t in online advertising + key benchmarks
MarketingSherpa’s 2008 Online Advertising and Benchmark Guide + Benchmarks was born out of a belief that online adverting at present is misunderstood, and as result, underutilized. This isn’t to say that existing advertisers should simply increase spending online. Rather, we think advertisers that can find a balance between economical, efficient targeting and clutter-busting, highly engaging advertising will achieve far better…
- Marketing Books
Starbucked: Get Inspired But Don’t Follow Formulas
In the world of business, conventional wisdom often dictates that success hinges on a carefully crafted formula. However, Taylor Clark’s insightful book Starbucked challenges this notion by delving into Starbucks’s unconventional rise. The coffee giant’s journey, riddled with unexpected twists and turns, demonstrates that there is no one-size-fits-all recipe for achieving greatness. One of the most striking aspects of Starbucks’…
- Marketing Books
My Next Read: Gravitational Marketing
Next up on the reading list (which is really piling up) is Gravitational Marketing. The nice folks at Wiley sent me the Marketing Book – they must have recognized that I’m a sucker for Marketing books. For those of you who avoid business books like the plague but like to study human behavior… that’s what I love about Marketing books.…
- Content Marketing
5PM: Full-featured Project Management SaaS
One of the challenges with having an out-sourced or offshore development team is simply trying to track and prioritize your work. I work with no less than three outsourced resources, one of them offshore. It seems when you split the workday between time zones, you naturally introduce a delay to everything you do. I got some press when I canceled…
- Social Media & Influencer Marketing
Embracing Web 2.0 in Business: A Personal Journey into the Digital Revolution
As a professional deeply invested in the dynamic world of sales and marketing, I recently had the opportunity to present on a topic revolutionizing our industry: Web 2.0. Though familiar to many, this concept still holds untapped potential for businesses. Here’s a glimpse into my presentation, highlighting the transformative power of Web 2.0 in the business landscape. My journey with…
- Content Marketing
Is Education The Answer?
I asked a question on Ask 500 People that received an interesting response. My question was: Are colleges just an organized means of passing ignorance from one generation to the next? First, let me explain that I worded the question to really spark a response – it’s called link-baiting and it worked. Some of the immediate responses I received were…
Saving a Dime to Spend a Dollar
Last night I watched the beginning (but missed the rest) of Oprah’s Big Give show. I loved the premise – provide someone with $2,500 and the person who does the best job at raising the most money wins. At the heart of the show was that you had to go and meet the person or people you were helping. As…
Protecting Your Online Persona
As the world is digitized and every word you say and act you do is bound to be caught on video, it’s important that you police yourself. This is key for businesses who wish to open their marketing efforts to blogging and social media. While meeting a colleague at a baseball game and having them see you boisterous and drinking…
- E-commerce and Retail
Where’s the Next Button?
Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given – such as how eyes track across a screen (left to right), how they skim downward, and how they expect an action on the bottom…
