Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Where do I put my Corporate Blog?
Friday, after a regional conference, there was some great networking and I fielded a lot of questions. I’m going to push for a longer presentation next time, and hope to make it more interactive – it seems like there was a great curiosity from the local businesses on how social networking and blogging could assist their businesses more. One of…
- Marketing Books
The Black Swan and Peanut Butter and Jelly Sandwiches
A few weeks ago I used a service to do an analysis of my blog to see what reading level it was written at. I was a bit taken aback that the site is at a Junior High School level. As an avid reader and blogger, I should be doing better than Junior High School, shouldn’t I? Giving it some…
I just sent $1000 to Noah!
Sorry for the late run on this! We sent a list of the entries to Ade with each entry having a random number associated (using the RAND function in Excel and then sorting the column). We then had Hannes select a random number within the 108 entries so Hannes would not know who the winner would be. The winner of…
- Content Marketing
Should Web 2.0 Design be Scrapped?
Elliot Jay Stocks is putting out the battle cry for designers… abandon the Web 2.0 look and fight your clients who push for it. NOTE: Be sure to visit Elliot’s site, the design is absolutely stunning. I disagree with Elliot that it should be destroyed. Working in the Marketing field, you recognize that there is a herd mentality to design.…
- Content Marketing
Ads on the Home Page?
Perception is reality. I’ve always believed that, to some extent, that this true. The perception of the employee is the reality of what kind of company or boss they work for. The perception of the market is how the stock responds. The perception of your customer is how successful your company is. The perception of a blog’s success is how…
- Email Marketing & Automation
The Dirty Secret of Email Service Providers and Internet Service Providers
There’s a dirty secret in the email marketing industry. It’s the elephant in the room that no one talks about. No one can talk about it for fear of retribution by the very people who are supposed to be policing our inboxes. SPAM HAS NOTHING TO DO WITH PERMISSION That’s right. You heard it right here. I’ll repeat it… SPAM…
- Analytics & Testing
WordPress: Track Site Searches with Google Analytics
Google Analytics has a nice feature, the ability to track internal searches on your site. If you’re running a WordPress blog, there’s quite a simple way to set up Google Analytics Site Search: Select your site in Google Analytics and click Edit. Navigate to a view in which you want to set up Site Search. Click View Settings. Under Site…
- Marketing Books
Mass Behavior: Herd Succumbs To Its Own Theory
My content on the site has been a little light the last couple of weeks – it will pick up soon. I’ve been much more active reading, speaking, and working the previous month, affecting the blog. Though the content is down now, my mind is racing with content for the next few weeks, so be sure to stick with me.…
