Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
Build a Path with Google Earth
The Indianapolis Cultural Trail is the Legacy of Gene & Marilyn Glick. The Cultural trail is a world-class urban bike and pedestrian path that connects neighborhoods, Cultural Districts and entertainment amenities, and serves as the downtown hub for the entire central Indiana greenway system. It’s a fantastic project that is beginning to take root here locally. In speaking with Pat…
- Content Marketing
Would Your Company Blog If Your Life Depended On It?
Some folks think bloggers are hunkered down in our basements with boxes of pizza and Mountain Dew everywhere. There’s another view of bloggers that you might not be aware of. Bloggers are social people who crave communication (and sometimes attention!). Today, I had a fantastic discussion with a local business group. I had the opportunity to discuss my experiences with…
- Content Marketing
No One Cares About Your Blog!
On a daily basis I get at least one ribbing about my blog. I don’t take offense. I think to myself, “it’s a blogger thing, you wouldn’t understand”. The truth is that I have greater respect for bloggers than I do non-bloggers. (Please notice I said ‘greater’ respect. I didn’t say that I don’t have respect for non-bloggers.) There are…
- Content Marketing
The Best Resources to Ramp Up Your Corporate Blogging Strategies
In preparation for speaking to a local business group about Corporate Blogging, I’ve gathered quite a few resources from many sites. I would be remiss if I didn’t publicly thank them. I’m also providing a handout to folks with resources and links back to these folks’ websites. In the past, I was against corporate blogging as a strategy. I penned…
- Marketing Books
Wikinomics: How Mass Collaboration Changes Everything
This groundbreaking book, written by Don Tapscott and Anthony D. Williams, explores the revolutionary impact of collaboration and participation on businesses, economies, and society as a whole. Published in 2006, it remains a critical read for sales and marketing professionals who wish to stay ahead of the curve in an increasingly connected and collaborative world. The authors argue that the…
SOAP’d: Scratch One Another Program
I signed up for the Scratch One Another Program last week and already received a fantastic review of my blog by William Tully. It’s apparent that William really took some time and wrote a fantastic review of my blog. I absolutely appreciate and respect his opinion – and agree with his assessment… now it’s simply a matter of when and…
- Content Marketing
What is Net Neutrality?
The term Net Neutrality was coined by Columbia University media law professor Tim Wu in 2003. The questions raised in discussions of open access and network neutrality are basic to both telecommunications and innovation policy. The promotion of network neutrality is no different than the challenge of promoting fair evolutionary competition in any privately owned environment, whether a telephone network, operating system, or even…
- Content Marketing
The Blogging Triangle: 3 Elements of Success
I’ve been working on my presentation on Corporate Blogging this week. The book discussion today regarding Digital Aboriginal really sparked both my enthusiasm and my thoughts on what my theme should be. Though I’m going to discuss the advantages and disadvantages of Corporate Blogging, my expectation will be that most people there will want to blog. I don’t want to…
- Marketing Books
The Digital Age: So Easy, A Caveman Could Do It…
Today was Book Club day and we had the incredible pleasure of getting on a phone conference with Mikela and Philip Tarlow, the authors of Digital Aboriginal. Digital Aboriginal, by Mikela Tarlow with Philip Tarlow, proposes a rather unique approach for those seeking innovative ways to stay abreast of today’s high-tech business environment: reach back to the “magical, networked, multidimensional…
- Content Marketing
WordPress: How To Check If The User is Logged, Determine Their Role, And Modify Content
We have a lot of authors on Martech Zone but not all of them are familiar with WordPress and how to log in and publish on the site. WordPress can identify whether or not you’re logged into the platform using a user_level function that returns whether or not you’re logged in as well as what your role is. Check User…
