Douglas Karr's Articles on Martech Zone
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Checklist: How to Optimize Your Blog’s Next Post for Maximum Impact In Search Engines and Social Media
One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user shows intent as they…
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Is Blogging Still Relevant? Or An Outdated Technology and Strategy?
I often review this site’s search performance and old articles that aren’t attracting traffic. One of my articles was about naming your blog. Let’s forget that I’ve been writing this publication that long… as I read the old post I…
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10 Steps to Building an Effective Employee Social Advocacy Program
When your own employees aren’t passionate enough to read and share your content, how do you think your prospects and customers are viewing it? Mark Schaefer That quote often echoes in my mind during conversations with clients about employee social…
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Add a Responsive Image Rotator Widget To Your Site On Any Platform
Many years ago, I was disappointed to find out there wasn’t a simple way to rotate images in WordPress so I developed an Image Rotator Widget Plugin for WordPress. Over the years, though, WordPress advanced its capabilities and a ton…
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AdCreative.ai: Utilize Artificial Intelligence to Design And Boost Your Ad Conversion Rates
The average advertiser has quite a few challenges when creating banners, display ads, and other ad creatives: Creation – creating a number of ad options can be time-consuming.Statistics – letting each ad version run long enough to gather enough data…
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How Much Do Infographics Cost?
Businesses that publish infographics have 12% greater traffic volume What is an Infographic? Most content marketers think an infographic is simply wrapping a ton of data and statistics around a given premise. Ugh… we see these all over the web…
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40 Email Marketing Mistakes To Check And Avoid Before Clicking Send
There are a ton more mistakes you can do with your entire email marketing program… but this infographic focuses on the most common mistakes we make before clicking send. We’ve added a few of our own recommendations here before you…
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13 Ways to Increase the ROI of Your Content Marketing
Maybe this should infographic could have been one giant recommendation… get readers to convert! Seriously, we’re a bit confounded on how many companies are writing mediocre content, not analyzing their customer base, not analyzing their competitor’s content, and not developing…
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What is the Net Promoter Score (NPS) System?
Last week, I traveled to Florida (I do this every quarter or so) and for the first time, I listened to a book on Audible on the way down. I selected The Ultimate Question 2.0: How Net Promoter Companies Thrive…
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SQU IQ: Sync Inventory and Reporting Between Your POS and E-commerce Platforms
Over the last few years, there’s no doubt that the need for an online store is critical to retailers being able to meet consumer demands, compete effectively, and grow their sales beyond their retail locations. A critical challenge for this…
