Douglas Karr's Articles on Martech Zone
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Writing Doesn’t Suck, It Just Requires Practice
My best friend’s wife, Wendy Russell, is a television producer and writer. She hosted a successful series on HGTV called She’s Crafty. We’ve been good friends for almost 20 years now and I’ve been in awe of her creative talent…
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Unlocking SaaS Growth Through Organizational Maturity
Customer experience (CX), internal collaboration, and agile decision-making are key factors that define market leaders. SaaS companies can no longer afford to operate in silos or underutilize their technology stack. The maturity model developed by the Chess Media Group, popularized…
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What Is The Impact of Social Media Marketing?
What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel…
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The 5 Challenges of Capturing the ROI of Social Media Marketing
Marketers have long known that social media plays a vital role in digital strategy, but proving its value in measurable business outcomes remains elusive. Despite increasing investments in social platforms, most businesses still struggle to tie their social media efforts…
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10 Ways You Can Increase Engagement with Visual Content
A key strategy in our redesign and social integrations has been a focus on visual content. Sharing quality infographics on our site has skyrocketed our reach and allows me to discuss the content in them with each share. This infographic…
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ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration
One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to…
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iOS and Android App Icon Photoshop Templates
Creating an app icon is a crucial step in the development process. It’s often the first visual element users encounter and plays a significant role in attracting downloads. This guide will walk you through designing effective app icons for Android…
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Adding an Email Preheader Increased My Inbox Placement Rate by 15%
Email delivery is stupid. I’m not kidding. It’s been around for over 20 years, but we still have 50+ email clients displaying the same code differently. And we have tens of thousands of Internet Service Providers (ISPs) who all have…
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Digital Housekeeping: How To Market Your Post-COVID Property For Proper Returns
As expected, opportunity in the post-COVID market has shifted. And so far it seems clear that it’s shifted in favor of property owners and real estate investors. As the demand for shorter-term stays and flexible accommodations continues to climb, anyone…
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The Wall Printer: A Vertical Printing Solution For Indoor or Outdoor Walls
I have a friend of mine that designs and paints wall murals and does amazing work. While this art is an incredible investment that can transform a workspace or retail location, the ability to design and paint a precision graphic…
