Douglas Karr's Articles on Martech Zone
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Maximize Your Inbound Marketing with this Lead Generation Checklist
We’ve shared a comprehensive checklist on inbound marketing in the past which is focused on all of the different mediums, channels, and strategies you should deploy for a full-featured inbound marketing strategy. But not all inbound marketing strategies are there…
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The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a…
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Not Every Piece of Content Needs to Tell a Story
Stories are everywhere, and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to connect with me…
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Cloudimage.io: Cached, Cropped, Resized, or Watermarked Images as a Service
Recently, I’ve been working quite a bit on this site to get the speed up. I’ve removed a ton of the moving parts to simplify how it’s monetized and integrated, but the site speed is still too slow. I’m confident…
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What To Do When You’re Getting Fired (Or Laid Off)
Nothing is quite as embarrassing as the walk of shame carrying your box of personal goods out the door escorted by security, is there? I’ve been on both sides of the firing table in my career, and it’s not the…
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Infographic: Brief History of Social Media Advertising
While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered without promotion. Social media advertising is a market that did not exist just a decade ago…
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Web Accessibility Goes Well Beyond Screen Readers
One issue with the internet that’s eerily silent in the United States is the requirement for accessibility by those with disabilities. The web provides a profound opportunity to overcome these obstacles so it’s a focus that your business should begin…
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360 Stories: Create, Edit and Publish Your 360˚ Video Campaigns
Facebook partnered with Blend Media earlier this year to help bring more 360˚ video content to the platform, also launching a community hub for 360 video creators. The community offers access to video tutorials sourced from the worldwide creative community. Experienced professionals will offer…
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6 Best Practices You Should Follow When Optimizing Your Email Unsubscribe Page
We’ve shared statistics on why people unsubscribe from your marketing emails or newsletters. Some may not even be your fault, as subscribers are inundated with so many emails that they need relief. Here are some key statistics: 53% of consumers…
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6 Keys to Customer Service Success Using Social Media
We shared statistics on the growth of customer service using social media, and this infographic takes it a bit further, providing 6 distinct keys for your company to incorporate to ensure success. Lousy customer service can derail your marketing, so…
