Douglas Karr's Articles on Martech Zone
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The Impact of Cross-Device Journeys and Real-Time Personalization
Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and customers. Channels may include one or more media or devices…
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Your Marketer Is There to Help You
I have a lot friends who run marketing agencies and a lot of marketing professionals throughout the Internet that I’m friends with. I’m not exaggerating when I say that the most frustrating thing that I and others find about our job is the resistance of the businesses we’re working with. We are paid to come consult with clients and assist…
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The Key to Your Brand Regaining Control is Personalization
Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey, and expect to immediately find what they need. There’s nothing more frustrating than getting held up when you’re trying to take the next step. Perhaps it’s something as simple…
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How to Generate More B2B Leads with Content
The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. In fact, only 12% of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right…
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You’re Not Taking Advantage of the Global Marketplace
Recently, I visited a local retailer. He’s got an incredible business and location where he can design, repair and sell merchandise all from his location from scratch. His facilities are some of the best in the country, and every person on his staff is exceptionally talented, qualified and certified. His challenge is that his traditional marketing isn’t attracting the foot…
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Here’s Why You Should Integrate Email and Social Media Strategies
We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work…
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Social Media Professionals Can’t Handle the Truth
I’ve been doing an experiment recently. A few years ago, I decided to be 100% transparent about my personal political, spiritual, and other beliefs on my Facebook page. That wasn’t the experiment… that was just me being me. My point wasn’t to offend others; it was simply to be truly transparent. After all, that’s what social media professionals keep telling…
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Silk: Turn Data and Spreadsheets into Published Visualizations
Have you ever had a spreadsheet that had a fantastic collection of data and you just wanted to visualize it – but testing and customizing the built-in charts within Excel was too difficult and time-consuming? What if you wanted to add data, manage it, upload it and even share those visualizations? You can with Silk. Silk is a data publishing…
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Branch Metrics: Convert, Grow and Track Mobile App Adoption
Branch Metrics offers a platform that helps you produce universal campaign links that help you to gain mobile application adoption organically. Their platform can assist you: Convert website users to app users, using a text-me-the-app page or universal app banner Help grow your app through referral, incentive and advocacy campaigns. Increase mobile app activation rates with automated login and incentives.…
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If You Serve Millennials, You Better Be Serving Video
Every day I get pitched a millennial interview or article. I recognize that millennials are an age group that offers businesses an opportunity – and I have no doubt that they are unique. Having grown up in an age where having a smartphone and being connected to the Internet is having profound changes in behavior that we must pay attention…
