Douglas Karr's Articles on Martech Zone
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How to Market and Promote Your Next Online Event
We’ve written before about how to utilize social media to market your next event and even some specifics on how to use Twitter to promote an event. We’ve even shared a blueprint for event marketing. This infographic provides some fantastic detail on utilizing email, mobile, search, and social to promote and market your events. Getting people to attend your event…
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Everything You Will Ever Need to Know About “Best Times”
If I never share another best time infographic, I’ll be happy that this is the last. And I really hope that you share it as well. I absolutely groan every time I see a best time to infographic. Best time to Tweet. Best time to update on Facebook. Best time to send an email. Best time to update LinkedIn. Best…
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When Should You Be Redesigning Your Logo?
The team from Clear Designs have published this beautiful infographic with some thoughts around what you need to know about logo redesign, reasons why you should redesign, some do’s and don’ts of redesign, some logo redesign mistakes, and some feedback from industry experts. Three Four Reasons to Redesign Your Logo Company Merger – mergers, acquisitions, or company spin-offs will often…
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They’re Wrong… You’re Not Tweeting Enough
A few years ago, I would have advised people against tweeting too much. In fact, it was a key reason why people unfollowed you on Twitter. Fast forward a few years and Twitter has gone from a few chirps per hour to a deafening roar of autoposts, fake accounts, spammers, and information at a velocity that simply can’t be digested…
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Automate Testing and Optimization of Your Mobile App with Applause
Test Automation from Applause is a full service offering that ensures your mobile and web apps are behaving consistently from one build to the next. I often tell people that if you design or develop anything and ask for feedback, you’re really going to get unnecessary feedback that’s not qualitative nor quantitative. Asking someone for feedback is a lot like…
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Big Brands have a Problem, Pear Has a Solution
Whether it’s beer, food or service, more and more people are finding the quality products and services they need locally. With food alone, it’s estimated that big brands have lost over $18 billion in sales to local farms and restaurants. Aside from quality issues, consumers also want to feel like the dollars they are spending are making a bigger difference…
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Sales and Marketing: The Original Game of Thrones
This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We get hired by sales-driven organizations because they…
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Survey: How Does Your Content Productivity Compare?
Rundown is launching an ongoing market research survey on content production methodologies. While there is a lot of publicly available research regarding content marketing as a whole, there is very little specific information for content professionals to use to baseline their actual production methodology, processes, staffing resources, roles, and responsibilities, and technology. Rundown will be releasing critical updates to this…
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Why You Need to Upgrade Your Card Swipe to EMV
While at IRCE, I got to sit down with Intuit’s SVP of Payments and Commerce Solutions, Eric Dunn. It was an eye-opening look into Intuit’s growth in the retail and e-commerce market. In fact, many people don’t realize but more money flows through Intuit than PayPal when it comes to online commerce (if you include their payroll services). Intuit is…
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Social Media for Startups: Launch, Distribution, Buzz and Bucks
We shared a pretty comprehensive list of 40+ sites to promote your startup that you should check out (and check off) as you plan the launch of your own startup. There is still a lot of buzz around using social media to get word out about your startup. And there continues to be some very entertaining and original ideas in…
