Douglas Karr's Articles on Martech Zone
- Content Marketing
Are You Working with a Domain Registrar or a Reseller?
Since we work with investors quite a bit, they sometimes ask us to do some tasks outside of the norm for an agency. One investor that we work with hires us periodically to handle their domain purchases. It works well to have an interim company to handle these processes since it’s typically quite a bit of negotiation and large sums…
- Email Marketing & Automation
Don’t Blame the B2B (Email) Messenger
One of our clients asked today if they should migrate to another email service provider off of the service they’re using. We asked why and they stated that they received an 11% hard bounce rate on the emails they had sent. They thought the system was broken because they hand verified that some of the email addresses that stated there…
- Social Media & Influencer Marketing
Buzzoole: Execute Campaigns with Brand Advocates and Influencers
Buzzoole is a campaign management tool that you can utilize to invite influencers and brand advocates to promote specific and detailed campaigns, then measure the impact of the campaign through their interface. The advocates you select can also exchange the points they receive in gift cards to shop online. Users sign up for Buzzoole utilizing Twitter or Facebook and the…
- Content Marketing
Is Your Content Strategy Production, Presence or Authority?
One of the analogies I often tell people about our agency is that we’re not a Marketing Jiffy Lube. Our job isn’t to get you in and out quickly, throw a sticker on your windshield and see you next month. We’re more of the pit crew frantically getting the car ready for the race. There are plenty of Jiffy Lubes…
- Sales and Marketing Training
I Wish Marketers Would Stop Saying This…
Jenn and I visited the headquarters of Genesys this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper…
- Email Marketing & Automation
5 Mistakes that Could Get Your Email in the Spam Folder
If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting for months…
- E-commerce and Retail
The Top 5 Things that Kill Customer Loyalty
A story that I often share with companies is that I worked for a company that grew from a few employees to a purchase of billions of dollars – and the user experience was terrible. Sure, there were aspects of the system that were a competitive advantage… but for the most part, it was a nightmare. What grew the company…
- Marketing Books
What Factors Make for a Successful Social Media Strategy?
The Seven Success Factors of Social Business Strategy by Charlene Li and Brian Solis is a must-read for business leaders, marketers, and strategists aiming to integrate social media into their business models. The book provides a clear, actionable framework for creating a cohesive social business strategy that delivers measurable outcomes. Li and Solis explore the intersection of social media, business…
- Event Marketing
Is There a Better Event Marketing Tool than Facebook?
Yesterday, we celebrated our second year with our Music & Technology Festival in Indianapolis. The event is a day of celebration for the tech sector (and anyone else) to take a break and listen to some amazing bands. All of the proceeds go to the Leukemia & Lymphoma Society in memory of my father, who lost his battle a year…
- Marketing Infographics
6 Benefits of Branded Forums and Online Communities
This week, we released a major update of our email newsletter plugin for WordPress. One of the elements we struggled with was dealing with all the different ways customers were attempting to contact us with feature requests, implementation questions, or problems. WordPress plugins have their own support forums, we had website contact form submissions, and we had tested a helpdesk.…
