Douglas Karr's Articles on Martech Zone
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SlideDog: Transform Your Windows PowerPoint Presentations into Interactive Experiences
Presenters across industries face the same challenge: keeping their audience engaged while switching seamlessly between different media types. Traditional tools often fall short when combining content like PowerPoint slides, videos, PDFs , or live polls into one smooth presentation experience.…
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How Google Launched the Negative SEO Industry… And How To Protect Your Brand
The SEO world was turned upside down when Google decided to drop JCPenney from the index because of spammy, keyword-rich backlinks found on sites other than its own to push up ranking. While the entire industry is acting shocked, most of us know this was a…
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36 Rules of Social Media
If you've read this blog for some time, you know that I despise rules. Social media is still very young, so applying rules at this point still seems premature. The folks at FastCompany are putting together quite a collection of…
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Viral Humor: Social Media and Feminine Hygiene Products
A Facebook product page promoting your feminine hygiene products is probably already a challenge. Adding a witty, sarcastic comment on the page that went viral could have been a bit embarrassing. Here's a censored comment from Richard on the Bodyform…
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Why Leveraging Infographics Is A Great Content, Social Media, and SEO Investment
The ability to capture and retain your audience's attention is paramount. So, what's the secret weapon that can help you achieve this in the most effective way possible? The answer lies in infographics, which have proven to be an invaluable…
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Ticksy: Simple, Inexpensive SaaS Customer Support
In our interview with Formstack on Friday, we discussed how great apps continue to hit the market, offering inexpensive solutions that can grow with your business. As I was writing to a developer on an issue we had with his…
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Punching Through: Strategies to Assess and Respond to Vocal Minorities and the Echo Chamber Online
The phenomenon of a vocal minority wielding disproportionate influence on public perception and business decisions has become increasingly prevalent. Often, these small groups can generate a level of noise that belies their actual size, leading businesses to make hasty or…
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Flash Sales: An Effective E-commerce Tool For Driving Significant Revenue
What is a flash sale? A flash sale is a steeply discounted offer that has a quick expiration. E-commerce providers drive many more sales by offering daily flash sales on their sites. Consumers wind up returning daily to see what…
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Using LocalStorage as an Alternative to Cookies
For years, cookies were the default mechanism for remembering who had visited a site, which preferences they set, and which interactions they completed. They were integral to personalization, analytics, and authentication workflows across the web. Yet the modern privacy landscape…
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What Web Analytics 2.0 Taught Me About Understanding My Visitors
As marketers, we talk endlessly about traffic and how to get more of it, how to convert it, and how to measure it. But few of us truly understand who our visitors are and why they are coming to our…
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I Don’t Want to Hear Your Damn Story
Time for a rant. The new buzzword all over social media and content marketing space is storytelling. We've shared some infographics on storytelling versus corporate speak and visual storytelling... and I'm a fan of storytelling. With the right audience, there's…
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Presentation: Leveraging Slideshare for Maximum Visibility and Engagement
For over a decade, Slideshare has remained one of the most powerful yet underutilized tools for content marketing, thought leadership, and lead generation. Launched initially as a simple presentation-sharing platform, it evolved into a discovery engine where millions of professionals…
