Douglas Karr's Articles on Martech Zone
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How To Build Anchor Tag Regions Over A Background Image Using CSS
In the days of Web 1.0, a collection of links like this could be built by splicing up your image with links on each graphic, then trying to sew it all back together with a table. It could also be…
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Hey Mike! Marketing Is Also About the Make-Up
Yesterday, I received an email from a reader, Mike, who asked why I would post a picture on my blog that makes me look dark-haired, fit, and trim when, in reality, I'm graying and overweight. Ironically, the image you see…
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Top 3 Key Elements to Remember for B2B Blogging
In B2B , corporate blogging has proven to be one of the most effective tools for building brand authority, generating leads, and driving long-term engagement. However, simply publishing content isn’t enough—your blog must stand out in a crowded space, resonate…
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GoDaddy Claims Trademark Infringement For Go-Daddy Domain Purchased From… GoDaddy
Today, I received a call from a gentleman who wondered about my relationship to NoDaddy.com, a site that lambastes GoDaddy for its business practices. After speaking to John, I was amazed at what was happening to him. John purchased GO-DADDY-DOMAINS.COM…
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Gannett Needs to Get its Head Out of its Butt
Everyone has heard of the expression having your head up your butt . With Gannett , they really have brought the expression to reality, though. Ruth Holladay is a wickedly sarcastic blogger with a sharp tongue... and she's dead-on, especially…
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How To Add A Media Player to Your Site Easily with Wimpy Player
A few of our clients needed a friendly media player for their sites that was simple to implement I was looking for a modern audio player that would work across browsers and devices. I found Wimpy Player , an incredibly…
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Building a Custom Store Locator with PHP, MySQL, and Google Maps
The kind folks over at Wild Birds Unlimited have requested my help in converting their store mappings over to Google . If you're wondering why I've been fairly quiet of recent, it's not because I'm blogged out - it's because…
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Corporate Blogging: Ten Frequently Asked Questions from Companies
If there's one thing that pulls you back to reality, it's meeting with regional businesses to discuss blogging and social media. Chances are, if you're reading this, you understand blogging, social media, social bookmarking, search engine optimization, etc. You're the…
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Is the next President of the United States running Linux?
Earlier today I read a post about Ron Paul’s website. Interestingly, his site is less of a typical candidate site and more of a mashup of other sources of information about him. What a fantastic idea, and it shows additional transparency.…
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What Does Jump the Shark Mean?
Jumping the Shark is a popular idiom used to describe when a television series, or any other form of entertainment, reaches a point of decline in quality, often due to far-fetched or gimmicky plot developments. The phrase originated in a…
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The Break-Up
I came across a short film on Dailymotion called The Break-Up, and I couldn’t stop thinking about it in marketing terms. The premise is simple. A man and a woman agree to meet at a restaurant. From his point of…
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Bow Thrusters, Blogging, and Business Communication
While in the U.S. Navy, one of my tasks as an electrician was to stand bow thruster control. A bow thruster was a propeller in the middle of a tunnel that ran from one side of the ship to the…
