Douglas Karr's Articles on Martech Zone
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WordPress: How To Check If The User is Logged, Determine Their Role, And Modify Content
We have a lot of authors on Martech Zone but not all of them are familiar with WordPress and how to log in and publish on the site. WordPress can identify whether or not you're logged into the platform using…
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SPAM of the Day
Even with all the SPAM filters in the world, I still get SPAM. I hate SPAM, but I have to admit one of my guilty pleasures as I scan through the SPAM, I tend to read some. I quickly scan…
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WordPress: How to Build And Publish A Tag Cloud
It may seem a bit outdated, but I still appreciate the usefulness of tag clouds. Internally, tag clouds visually display what the focus of my content has been and allow me to identify whether I'm writing too much content about…
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Hello, I’m a Mac. And I’m a PC.
We all love Apple's commercials that poke fun at PCs. While I'm an Apple household, I think that sometimes Mac users are a bit over the top of how great their platform is, so I decided to poke a little…
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Is Domain Parking Worthwhile?
Domain parking refers to the practice of registering a domain name without building an active website on it. The registrar or a third-party parking service provides a generic landing page, often filled with pay-per-click ( PPC ) ads or related…
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Blogs: Written by Fools to be Read by Imbeciles…
Mr. Rago, assistant editorial features editor at The Wall Street Journal, eloquently addresses the blogosphere as: The Blog Mob: Written by fools to be read by imbeciles. Joseph Rago This may be the most pretentious attack I've seen by a…
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Mavericks at Work: Why the Future Still Belongs to the Rule Breakers
When Mavericks at Work by William C. Taylor and Polly LaBarre was published, it didn’t simply analyze business—it rewired how we thought about it. The book captures the early moment when innovation was moving from the margins to the mainstream,…
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Copyrights and The French Revolution
Copyright law has undergone significant transformations since its inception in the printing press era, evolving through historical milestones such as the French Revolution to contemporary challenges posed by artificial intelligence. For businesses today, understanding and complying with these laws is…
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In the Next 25 Years, My Predictions
It's fun to think about the future and what it might bring. Here's a collection of my predictions... Computer monitors will be flexible, light, wide, and inexpensive. Primarily made of plastics, the manufacturing processes will get cheaper and cheaper. The…
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All Products Are Conversations
Hugh MacLeod , the cartoonist and writer, has a way of distilling big truths into deceptively simple visuals. One of his most enduring pieces features a small, purple sphere surrounded by a cloud of black dots, accompanied by the caption:…
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Marketing Observations From The Long Tail
W ired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More . Two years later,…
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The Humane Interface: New Directions for Designing Interactive Systems
We spend our days navigating CRM dashboards, composing emails, tracking metrics, or building campaigns. The Humane Interface will feel less like a treatise on user interface design and more like a mirror to your daily frustrations. Jef Raskin—best known as…
