Douglas Karr's Articles on Martech Zone
- Analytics & Testing
Tracking Content Marketing ROI for Dummies
The folks at Uberflip have taken a comprehensive how-to on calculating your content marketing return on investment, and put it into this uber cool infographic. The popularity of content marketing is undeniable. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, and other channels. However, only less than half of…
- Sales and Marketing Training
How to Build a Social Media Marketing Funnel
The word funnel kind of bugs me as I continue to work with clients to improve their online presence and we see the data from sponsors like Right On Interactive. There isn’t truly a one-size fits all funnel out there. Your prospects all take very different paths that may lead them to converting or abandonment. But the term funnel is…
- Analytics & Testing
7 Steps to Content Marketing Success
It shouldn’t be a question anymore about the value and performance of a solid content marketing strategy. Your business needs a consistent heartbeat of content streaming from it that gets the attention of prospects, builds your authority and trust online, and ultimately drives conversions through your inbound and outbound marketing channels. No surprises from this infographic from Smart Insights –…
- Marketing & Sales Videos
CoPromote: A Social Promotion Platform for Publishers
CoPromote is a social marketing platform where users opt in to share one another’s content. CoPromote is a network of publishers recommending one another. Some of the key features of CoPromote that help brand/content creators increase their organic reach include: Intent – All CoPromote members sign up to the service with the intent to share another’s messaging, whereas with Facebook,…
- Sales Enablement, Automation, and Performance
Media Is Failing Because a Lack of Faith in Itself
Yesterday I had a great conversation with Brad Shoemaker, a local media expert with a long history trying to drag radio into the digital age. It just so happened that another friend, Richard Sickels, walked into the office. Richard had a great history in radio as well. We talked a ton about the radio industry and I continued to think…
- Content Marketing
Using Content Marketing Strategies in B2B Emails
There are times when marketers closely follow convention and I think it’s a great idea. For instance, having help or content links on the top right of your site, next or submit buttons on the bottom right, and centering sites to accommodate varying viewports. At other times, it really doesn’t make sense though and I believe this Infographic provides a…
- Email Marketing & Automation
Key Strategies for Email Marketing
Email marketing continues to be the surest way to reconnect, retain and attract customers. While there are challenges getting in the inbox, there are still strategies that produce results for highly productive email marketing teams. The 2014 Adestra/Econsultancy Email Marketing Industry Census surveyed over 1,100 digital marketers and figured out which attributes are critical for creating an email marketing dream…
- Marketing & Sales Videos
Your Checklist for a Successful Technology Festival!
This last weekend, we kicked of the first Music, Marketing & Tech Midwest Event (#MTMW) – an event here in Indianapolis to raise money for the Leukemia and Lymphoma Society in memory of my Dad who we lost last year. This is the first event that I’ve ever put on so it was quite terrifying. However, it went off without…
- Content Marketing
Information Overload and Infographics
Every day we review our alerts from Meltwater, or sponsor, and review dozens of marketing-related infographics on the web. Each week we choose not to publish hundreds of infographics, though. We develop infographics ourselves and it’s not that we’re snobs… it’s simply that we understand what makes an infographic work and what doesn’t. A well-designed infographic without information overload has…
- Content Marketing
Smart Ways to Combine Content Marketing with SEO
The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly,…
