Douglas Karr's Articles on Martech Zone
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Atmospheric Marketing and Why Retail Profits May Depend On It
With all the sites and tools available on the web, why don't we all just find the lowest price on every product and go buy it? While many consumers or businesses do just that, most people don't. I've shared online…
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How a Lack of Social Response is Hurting Your Business
We've already quantified the business impact of poor customer service with regard to social media . What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that…
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UpSnap: Affordable Mobile, Local, and Geographically Targeted Advertising
UpSnap offers a mobile advertising network offering more than one billion impressions per month. And through their partnerships with some of the biggest sites, they are able to display ads on third-party networks at a rate of more than 100…
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7 Videos You Should be Producing to Increase Marketing Results
60 per cent of site visitors will watch a video first before reading the text on your site, landing page, or social channel. Want to increase engagement with your social network or web visitors? Produce some great videos to target…
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The Impact of Cross-Device Journeys and Real-Time Personalization
Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today's marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use…
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Your Marketer Is There to Help You
I have a lot friends who run marketing agencies and a lot of marketing professionals throughout the Internet that I'm friends with. I'm not exaggerating when I say that the most frustrating thing that I and others find about our…
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The Key to Your Brand Regaining Control is Personalization
Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey , and expect to immediately find what they need.…
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How to Generate More B2B Leads with Content
The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content - a task that has proven to be a struggle for marketers today. In…
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You’re Not Taking Advantage of the Global Marketplace
Recently, I visited a local retailer. He's got an incredible business and location where he can design, repair and sell merchandise all from his location from scratch. His facilities are some of the best in the country, and every person…
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Here’s Why You Should Integrate Email and Social Media Strategies
We got a bit feisty when someone shared a email versus social media infographic . The primary reason we disagreed with the versus discussion was that it shouldn't be a question of choosing one or the other, it should be…