Douglas Karr's Articles on Martech Zone
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Analytics & Testing
Bislr: Intelligent Marketing OS
Bislr is launched their new application, Autopilot, that combines a SaaS drag and drop marketing automation system with most of the features of a robust marketing automation platform. It’s an affordable system that appears to outweigh some of the heavyweights in the industry with a much cleaner interface and far more robust integrations and features. Included are marketing automation, CRM…
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Content Marketing
Is Social Media Protected Under Free Speech and the Free Press?
This may be one of the most frightening events that’s threatened free speech and the free press in this country. The Senate has passed a media shield law that defined journalism and where the only protected class of journalist are those involved in legitimate news-gathering activities. From a 10,000 foot view, the bill seems like a great idea. The LA…
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Content Marketing
How to Grow Your Business Using Content Marketing
This is a fantastic analogy that Dendrite Park has provided that I couldn’t agree with more. They present a multi-faceted approach to your content marketing strategy that requires a great base and grows from there! This is a wisdom tree of content marketing for your business. The solid roots (IT infrastructure, SEO and analytics) are necessary to sustain the trunk…
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Social Media & Influencer Marketing
The Small Business Content Marketing Media Matrix
Content marketing strategies continue to change, especially with advancements in mobile technologies, and access to high bandwidth is becoming commonplace. Marketers need to be more resourceful in their approach to generating content. One thing we do is often work back in complexity… we design an animation and use the content for a webinar, we use that content for a presentation…
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Analytics & Testing
The Secret Art of Digital Marketing
This infographic from Hostgator bounces around between advertising and promotion, tools and actual digital marketing events. SEO is a strategy, but Analytics isn’t a strategy – it’s a tool to help determine the strategy. Paid marketing is part of an overall strategy but not a strategy in and of itself. And conversion isn’t a strategy, it’s the result of a…
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Marketing & Sales Videos
Video: Social versus Search Smackdown
I think MDG Advertising was trying to make some of us throw a gasket when we read the title of this infographic video they put together, Social vs Search Smackdown: A Battle of Internet Marketing Titans. But, alas, they come to their senses by the end of the video. When we started our agency, the industry was littered with specialty…
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Email Marketing & Automation
Converge: Integrated Cloud CRM for SMB
Customer Relationship Management systems are one of those necessary evils… unless they’re developed well. If it’s a difficult system, it requires the company to inconvenience its employees, it requires too much time and energy, and doesn’t provide you with actionable advice. Newer CRM systems are now emerging that are closely tailoring them to the internal processes that sales and marketing…
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Analytics & Testing
mention: Media Monitoring and Management Made Simple
Todd Wheatland, head of thought leadership at Kelly Services, recently wrote about mention on a post from Social Media Examiner, 14 Social Media Tools used by Marketing Pros. mention is a comprehensive social monitoring and media monitoring platform. mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing…
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Content Marketing
The Danger isn’t Attention, It’s Context
We had a fantastic interview with Mark Schaefer on our podcast about his post, How the physics of social media is killing your marketing strategy. Mark provides evidence that every company must be working on providing spectacular content, higher volumes of valuable content and delivering that content where the audience is. Some folks call this snackable content and some nuggets.…
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Content Marketing
Is Your Business Between the Customer and What They Want?
I was reading a post on the Top 10 Reasons the Music Industry is failing, recommended by industry friend Steve Gerardi. While I don’t disagree with anything the article states, I do believe it can be summed up in a single reason. The music industry blocks the path between fans and the talent in order to monetize it. If a…
