Douglas Karr's Articles on Martech Zone
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What Facebook Likes Reveal About Us
It’s hard to believe that by simply clicking a few likes, a platform can accurately predict much more about the consumers using it than they could imagine – but it’s true. This is the power of database marketing and may…
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Video: Keep, Win, Grow with Right On Interactive
One of the keys that we’ve identified in our own business is that a specific type of customer is key to the client’s success as well as ours. Some of it has to do with resources, some with the industry…
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Social Research and Revenue
As with much marketing and sales, connecting the dots is sometimes difficult between the activity consumers take and the actual point of purchase. No doubt, though, that there is a correlation between social activity and purchase behavior. CMOs are beginning…
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How to Improve Your Facebook Page
Shortstack has used an Operation mentality — removing what doesn’t work and fixing what’s broken — as a helpful infographic to give your Facebook Page a checkup. Here’s a list of their tips on operate and improve your Facebook Page…
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How Do You Measure Content Marketing?
This is a beautiful infographic from Brandpoint on Measuring Content Marketing Success. Not every piece of content is going to drive a sale, but the momentum and collection of content definitely drives awareness and consideration, eventually leading to conversions. Content…
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Infographics: 10 Things You Didn’t Know about Online Contests
High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in…
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Content Variety and Formats Drive Results
Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of…
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Using Social Media for Lead Generation
This infographic has some great stats but I don’t think it’s a deep evaluation of the total impact of social media. One example is the impact of social media on search engine results. If you have great content that’s shared…
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This is How You Share Content in Social Media
If you truly want to maximize your reach on Facebook and Google+ when you share content, look no further than our client, Angie’s List. Many folks (like us) push our content to social media utilizing a host of publishing applications…
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Social Media Impact on Commerce
Yesterday, I installed a Belkin F9K1106 Dual Band Range Extender in my parent’s house to try and get a signal in their guest room. I read all the reviews online and discussed it with a couple folks I know. I…
