Douglas Karr's Articles on Martech Zone
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I Don’t Want to Hear Your Damn Story
Time for a rant. The new buzzword all over social media and content marketing space is storytelling. We’ve shared some infographics on storytelling versus corporate speak and visual storytelling… and I’m a fan of storytelling. With the right audience, there’s…
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Watch Visitors Browse, Check Out, Buy in Real Time!
Analytics doesn’t always provide you with the in-depth stats and behavioral queues you need to improve the online shopping experience. Lexity has one app, Lexity Live, which allows you to observe customers browse, check out and buy in real time.…
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Hiding Your Unsubscribe Isn’t a Retention Strategy
We evaluate a lot of services so that we can write about them on the blog or utilize them for our clients. One technique we’re starting to see more and more is services that allow you to easily start an…
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Why Your Next Business Computer Should Be a Mac
I’ve been a fan boy since my friend Bill purchased me an Apple TV. Before you knew it, I had a home full of Macs and my business is now all Macs. Coming from the PC world, there have been…
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Small Business Marketing Cycle Toolbox
Our technology sponsor,Formstack (for online form building), built than incredible infographic providing guidance on the strategies and tools that a small business can leverage. Each of the tools are cost effective and easy to use. Developing a marketing strategy can…
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The Dramatic Impact of Online Visual Storytelling
There’s a reason why we use so much imagery here at Martech Zone… it works. While the textual content is the focus, the imagery balances the pages and provides a means for readers to get an instant impression of what…
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How Are Marketers Using Social Media?
If you’re wondering how marketers are leveraging social media for their businesses, HubSpot pulled together an infographic snapshot to feature some of results from the 6,491 survey respondents of a survey executed by Moz. The data was released in a…
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Klout Scores Reinvented… and I Like It!
I had heard about Klout a while ago but didn’t pay much attention until I met some of the Klout team in Las Vegas. I tested it out and found that some of the scores were lacking. For instance, many…
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Website First Impressions
So many companies simply don’t perform well on the Internet due to the aesthetics of their site. Design may be one of the most under-rated investments you can make, mostly because it’s so difficult to measure the return. You have…
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Presentation: 10 Proven Tips to Leverage SlideShare
I’ve had incredible success with SlideShare over the years, but have noticed that many of our clients haven’t been as successful. I have over 313 followers on SlideShare with well over 50,000 views as well as a couple presentations that…
