Douglas Karr's Articles on Martech Zone
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Social Media & Influencer Marketing
We Should Stop Saying Influential When We Mean Popular
I saw it again today… another Influencer List. I couldn’t get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn’t an influencer list at all, it was just another popularity list. To be certain that we all understand the difference, let’s go ahead and define the…
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E-commerce and Retail
Design Effective E-commerce Product Pages
There are millions of e-commerce sites out there and, thankfully, developers, designers and consultants who work on e-commerce sites have tested practically every iteration of product page to maximize conversions. Invesp has published some fairly startling statistics when it comes to e-commerce sites: The average abandonment rate of shopping cart is 65.23% The average conversion rate of E-commerce store is…
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Content Marketing
Give Your Website a Trust Audit
Several times a week I happen across a company’s website only to question whether or not they are really in business, actually doing any business, or are trustworthy enough to engage with. Companies invest in a web presence and don’t even realize that the site they have may be an indicator that they are not trustworthy. Trust is a huge…
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Marketing Infographics
Customer Service in Social Media
In our social media engagements, our first priority with companies we work with is to ensure their business is fully prepared for engaging prospects and customers online. While the companies may see social media as a potential marketing opportunity, they don’t realize that people online don’t care what their purpose is… they only care that there’s an opportunity to speak…
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Analytics & Testing
SourceTrack: Dynamic Call Tracking for Your Enterprise
We work with many large companies and a continued challenge is always how to track how leads are getting to their business. While businesses and consumers research and find many companies online, they still pick up the phone when they wish to do business. [youtube http://www.youtube.com/watch?v=tM4lMJ02YtA?rel=0&w=640&h=360] Call Tracking has been around for quite a while, but for businesses with thousands…
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Content Marketing
Plan, Share, Collaborate and Distribute Creative Work
We’ve written about Digital Asset Management in the past. Widen, a Digital Asset Management company, has now partnered with ConceptShare. The pairing of these platforms allows you to plan, share, collaborate and distribute your creative work. This is a great pairing… enabling workflow processing around any digital asset – especially high-bandwidth, large video file distribution. ConceptShare is a Creative Operations…
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Social Media & Influencer Marketing
Tragedy and Social Media
Many of you don’t know me personally, but I was actually raised in Newtown, Connecticut. It’s an amazing little town that has grown dramatically but not changed very much since I lived there. When I was young, we used to have to see the movies at City Hall, visit the Blue Colony Diner for ice cream, and go to St.…
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E-commerce and Retail
The Perfect Basket Abandonment Email
We recently shared an infographic that provided evidence that the faster a sales representative returns a call to a prospective client via the web, the higher conversion rate. Not surprisingly, along the same line of logic… the folks at SaleCycle have found that the faster you get a shopping cart abandonment email sent, the higher the conversion rate! There are…
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Marketing Infographics
Successful Strategies for Social Enticement
We’ve written about ShortStack in the past and today they sent over a nice note with a helpful infographic. Can you guess the best way to motivate users to spur engage with your brand or business? You got it: contests! That’s what ShortStack found when they did a survey of more than 800 users. (PS: That’s our affiliate link) That…
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Analytics & Testing
Adobe Social and the Adobe Marketing Cloud
When Adobe made the Omniture purchase, I was concerned that they would just give up on the analytics front and the products would be lost among their publishing tools. As we work with more and more clients and see the Adobe Digital Marketing Suite truly assemble, I’m starting to change my mond. Test & Target is a great platform and…
