Douglas Karr's Articles on Martech Zone
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Flash Sales: An Effective E-commerce Tool For Driving Significant Revenue
What is a flash sale? A flash sale is a steeply discounted offer that has a quick expiration. E-commerce providers drive many more sales by offering daily flash sales on their sites. Consumers wind up returning daily to see what…
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Improvements in Intelligent Self-Service
If you’re like me, you despise dealing with customer service. It’s not that I don’t like the people – they do their best. But more often than not, I know more about the problem I’m running into than they do.…
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Supporting Sponsorships without Selling Your Soul
Without sponsorships, we wouldn’t have much of a blog. That means that you’re benefiting from our sponsors, too! With sponsorship funding, we’re able to continue to improve the design of the site, roll out mobile and tablet versions, have a…
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Planning Your Holiday Email Strategy
Did you know that you’re under 100 days until Christmas? This holiday is rapidly approaching – and since marketers are already squeezed for time and resources, you best get an email marketing strategy together now so that you can capitalize…
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Video: What is Integrated Advertising?
We often provide evidence to our clients that multi-channel marketing is the ideal means of increasing results throughout all the channels, not just one. We’ve written about the advent of Social Television, but advertising models around traditional television are changing…
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Are You Investing in Promotional Items?
Last weekend I was invited by the team at Site Strategics to be on their Edge of the Web radio show and to speak to some New Media Communication students who came down from IU Kokomo to speak with us.…
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e-Reading on the Rise
We’ve written about utilizing e-books for marketing in the past, but new statistics shed light on the continued growth of tablets and e-Reading trends. People who own e-readers are reading more than they might otherwise, as reflected in rising e-book…
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The Anatomy of Saving and Spending
As marketers, sometimes our biggest issue is getting over the purchase-decision hump. People don’t realize it, but there is a science to that event. While this infographic focuses on the view of the purchase decision of consumers, marketers should be…
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Is Marketiphrasing a Great Strategy?
See how I did that? I took Marketing and combined it with Phrasing. Cute, huh? I’m not sure that anyone has made up a word for the marketing strategy to make up words… so I just did. The jury is…
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Martech Updated for Mobile and Tablet Browsers
If you’ve tried to read the blog in the past on a mobile or tablet browser, you were probably pretty frustrated. You’ll be happy to know that we finally revamped the versions and optimized the experience using WPTouch Pro (affiliate…
