Douglas Karr's Articles on Martech Zone
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With Mailbox, I Might Make Inbox Zero
When I hear professionals like Michael Reynolds of Spinweb discuss Inbox Zero (reaching a point where you have no emails in your inbox), I quietly snicker and mumble " Your mother is a hampster, and your father smelt of elderberries…
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Rock Social Media in 30 Minutes a Day
We've got quite a large following on social media and we share and respond a ton throughout our audiences on different social mediums. We're a small team, just a handful of folks, but I think we do a great job…
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Mobilenomics: If You’re Not Mobile, You’re Not Marketing
We feel pretty good that we see technology trends coming and then inform you ahead of time. We've been speaking about the growth of mobile for well over a year now, but were amazed when we just did an optimization…
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Zero Moment of Truth: 8 Steps to Readiness
Late last year, I stood in for a colleague who was doing a presentation on Google's Zero Moment of Truth ( ZMOT ). While a lot of effort and material is put into documenting the strategy, for most modern marketers,…
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Build Your Google Analytics Infographic on Visually
We love Visual.ly for finding and sharing infographics. DK New Media is a certified designer on Visual.ly, with a ton of great infographics we've researched, designed and promoted for our clients. As well as static infographics, the Visual.ly team continues…
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The Dangers of SEO and How to Implement a Flawless Strategy
Yesterday we had a great regional conference organized by Revenue North . The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO. So much has changed in the search…
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Business to Business Alternative Marketing
One of the opportunities for Business to Business (B2B) marketers is to capture traffic for people searching for alternatives. People are researching application purchases or they're unhappy and wish to leave a vendor - using terms like alternative to ,…
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The Autoresponder Assembly Line
Your marketing cycle doesn't necessarily follow your prospects' buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer.…
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The State of Social Ads
While this infographic provides some insight into each social medium's advertising platform, I wish it would take a step further and actually discuss what works well on these advertising platforms. For example, on Facebook - advertising that drives conversation and…
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Internet Explorer Still Top Browser for Viewing Email
The folks at Litmus have released this infographic, Internet Explorer Still Top Choice for Web-Based Email . I think that always comes as a surprise to those of us in the online industry - who gravitate to Chrome and Safari,…