Douglas Karr's Articles on Martech Zone
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Who Are You Sending Email To?
A friend sent me a note today about an interesting service for appending demographic, purchase and geographic information with your email list called Connection Engine . The service allows you to append hash codes to your email lists to keep…
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Visits up 25% Since Redesign
We still don't have Martech Zone exactly the way we'd like it, but the new design has been a huge success. Traffic to the site has increased over 25% with pageviews up over 30% . That doesn't include the additional…
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Hold Companies Accountable
I could share some great horror stories with you on my history with banks and credit cards. Some of it has admittedly been my fault but most of it is the ridiculous actions of banks. I wonder how these guys…
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Conversions: Meet the Intent of your Visitor
It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you're able to convert more. Visitors will come to your site for a number of reasons:…
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Bob Prosen Launches Small Business Accelerator
A few years ago, I read and thoroughly enjoyed Kiss Theory Goodbye , a book from Bob Prosen that provides sound advice for businesses. Bob's business leadership and management training programs have dramatically increased performance and profitability and changed the…
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The Awesome Authors Beta is Live
Part of our rebranding was coming up with a unique feature specifically for Martech Zone. Although I call this site my blog , I truly want the blog to be a collection of views from other professionals in the industry.…
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Marketing Automation with Aggregation and Syndication
We like to use big words in the marketing industry... aggregation and syndication are a couple of them - and they're very important. Aggregation - allows you to collect content from other sites and display them in yours. They could…
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We Only Value Tools We Can Use
This week has been a rough week... lots of stress, lots of change, and mostly a lot of progress. At 42 years old, I'm pretty set in my ways but I had an event this week that really hit hard.…
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We’re Sliding Back to Eyeballs
If you belong to LinkedIn, Twitter , Facebook , or YouTube , your user interface always includes recommendations for others to connect with or follow. I find this disturbing. I'm not excusing myself on this, either. I'm always looking to…
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Maybe You’re Just Not Good at This
Every once in a while you're blessed by someone who takes the time to thank you after you do a speech. I joke with folks who tell me how great a session was by letting them know I've never been…