Douglas Karr's Articles on Martech Zone
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Social Media & Influencer Marketing
Is Twitter in Your Service Channel Yet?
If I call your company with a complaint or question, only your customer representative hears me. If I ask on Twitter, though, my 8,000 followers hear me… and those that retweet expand the audience into their networks. Twitter is quickly becoming a democratizing factor to customers who want answers. Are you listening to Twitter? Twitter isn’t a fad or a…
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Paid and Organic Search Marketing
Finding the Perfect Marketing and Advertising Agency
If I were at a company looking for the perfect marketing or advertising agency, I would find an agency that has the following characteristics: The perfect agency understands how to leverage and measure each medium. The perfect agency tracks all the latest technologies. The perfect agency has videographers, vocal talent, print designers, graphic designers, search engine optimization experts, mobile marketing…
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Social Media & Influencer Marketing
What We Can Learn from Kanye, Taylor and Beyonce
Today I spoke to a group of CIOs at a Technet event. As I was preparing for the speech and tailoring my presentation for the group, I really wanted to hit the message home that the days of control are behind us. Our job now as technologists and marketers is to enable the technology and leverage it to influence others.…
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With Whom Do You Want to Work?
I’ve been working tirelessly the last few weeks to really get my business off the ground. Days are spent networking and evenings/weekends are spent delivering on the commitments I’ve made. It’s not going perfect, but it’s progressing. In this economy, I’m okay with that. Sales coaching has helped quite a bit – helping me to better understand what my clients’…
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Paid and Organic Search Marketing
Inbound Marketing and the New Sales Funnel
While I was preparing to speak in Cincinnati this week, I wanted to provide a nice visual that spoke to how search and social media have changed the sales process. Here’s what I call the New Sales Funnel: It used to be that marketers controlled the brand and the messaging online, requiring consumers and businesses to watch demonstrations, view brochure…
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Social Media & Influencer Marketing
Influencer Marketing: Beware of the Internet Famous
A few weeks ago, I received an email from a woman asking about my book. It was a bit of a sad email – reading that a woman who wanted to buy my e-book had spent a ton of money on the site where it was talked about and gotten no results in the past. Ironically, the article they read…
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Social Media & Influencer Marketing
Celebrity Endorsement Tweets are Here!
Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn’t see advertisements with celebrities every day, would we? Catherine Zeta-Jones’ endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile’s national sales jumped 25% during the campaign. Celebrity endorsements are now on Twitter, too! Why does celebrity advertising work? Celebrity advertising works on 3 different levels: Familiarity – we…
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Advertising Technology
RIP: Frank Batten Sr – The Billionaire You Never Heard Of
Most people have never heard of Frank Batten Sr outside of Hampton Roads, Virginia. When I first left the US Navy and went to work at The Virginian-Pilot, I heard nothing but great things from the Pressmen that worked for the newspaper when they spoke of Frank Sr. He was known to come out to the presses and chat it…
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Be Smart Enough to Find the Answers
Earlier this week, I posted a tweet promoting a product that was pretty cool. The application was graphically beatiful and incredibly useful… but I couldn’t actually figure out what it did or how to use it without a lot of work. The company immediately tweeted back that the interface was “simple”. I replied, “thanks!”. I wasn’t going to argue with…
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Content Marketing
We Know Customers are Talking About Us…
Yesterday, I had the pleasure of interviewing Clint Page, CEO of Dotster, on social media return on investment. I’ve been a fan of Dotster for 7 years now and my appreciation for the company was reaffirmed when I heard about the nightmare Terms of Service that other registrars were leveraging on their customers. 2009 is the year of social media…
