Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • B2B: Videos are Influencing Purchasing Decisions

    Video has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers…

  • Procope: Speaking Your Audience's Language (Communication Tips)

    Speaking Your Audience’s Language

    It's only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at Le Procope , the oldest restaurant in Paris (est 1686).…

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    The Real Reason to Hire a Social Media Guru

    Over the last decade, I've worked tirelessly to build an online following, authority, and eventually a thriving business . Now, I'm faced with people who wish to hire my services so I can help them do the same. At times…

  • Google Webmasters Tools

    Have You Set Up Parameters in Webmasters?

    This week, I was reviewing client sites utilizing webmasters tools. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could…

  • Depositphotos 29482243 m 2015

    The Only Truly Global Email Service Provider

    NOTE: Emailvision is now part of SmartFocus . While it's true that our hometown heroes, ExactTarget , are now expanded into the United Kingdom and Australia, they're still fairly limited to English-speaking countries. Earlier this year, we had the incredible…

  • Depositphotos 51404187 s

    Social Media + Analytics = Inaccurate

    If I were to ask you which source provided more traffic to your site, Twitter or Facebook... how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up…

  • drip drip drip

    Drip, Drip, Drip… Buy

    No one is waiting for your next tweet, status update or blog post to make their next purchase. There's always the chance that you might motivate someone to purchase, but it's impossible to predict when prospects are ready to make…

  • Footer Powered by Backlink

    Agencies: Quit Wasting Your Clients’ Footer Powered By Links

    Agencies and designers are typically diligent at adding their powered by to the footer of the sites and applications they build. Still, I'm surprised at how many don't utilize that opportunity to gain some search engine ranking . When I…

  • How Color Impacts Purchase Behavior

    How Do Colors Impact Purchase Behavior?

    The science of colors is fascinating, in my opinion. Great designers - whether they're automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to…

  • corporate blogging infographic by john uhri

    Corporate Blogging: The Infographic

    It was great bumping into John Uhri of Red Bit Blue Bit at Blog Indiana , this year. John does a really cool thing - rather than writing typical notes during discussions; he draws creative informational graphics (an infographic ).…

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