Douglas Karr's Articles on Martech Zone
-  B2B: Videos are Influencing Purchasing DecisionsVideo has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers… 
-    Speaking Your Audience’s LanguageIt's only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at Le Procope , the oldest restaurant in Paris (est 1686).… 
-    Have You Set Up Parameters in Webmasters?This week, I was reviewing client sites utilizing webmasters tools. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could… 
-      The Only Truly Global Email Service ProviderNOTE: Emailvision is now part of SmartFocus . While it's true that our hometown heroes, ExactTarget , are now expanded into the United Kingdom and Australia, they're still fairly limited to English-speaking countries. Earlier this year, we had the incredible… 
-      Drip, Drip, Drip… BuyNo one is waiting for your next tweet, status update or blog post to make their next purchase. There's always the chance that you might motivate someone to purchase, but it's impossible to predict when prospects are ready to make… 
-    How Do Colors Impact Purchase Behavior?The science of colors is fascinating, in my opinion. Great designers - whether they're automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to… 
-    Corporate Blogging: The InfographicIt was great bumping into John Uhri of Red Bit Blue Bit at Blog Indiana , this year. John does a really cool thing - rather than writing typical notes during discussions; he draws creative informational graphics (an infographic ).… 
 
 







