Douglas Karr's Articles on Martech Zone
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Be Selfish About Selfless Networking
This week I’ve had some tough conversations with some businesses that I care deeply about. They know that I care because I’ve taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment. Technology firms I work with always get an earful from me. I always report problems,…
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Blogging for Business
If you weren’t at the Webtrends Engage 2010 conference, you missed an incredible business intelligence conference. Engage is unlike any other company conference I’ve been to. The objective is to provide customers and industry professionals with exposure to some of the best and brightest experts throughout the online industry. Register for next year’s Engage in San Francisco – they always…
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Tracking Multiple WordPress Authors with Google Analytics
I wrote another post on how to track multiple authors in WordPress with Google Analytics once before, but got it wrong! Outside the WordPress Loop, you’re unable to capture the author names so the code did not work. Sorry for the fail. I’ve done some additional digging and found out how to do it smarter with multiple Google Analytics profiles.…
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Dear AT&T U-Verse
1.webp” alt=”” title=”AT&T” width=”110″ height=”63″ class=”alignright size-full tie-image1561″ align=”right” />Dear AT&T, I’m already a customer of yours. I have both home phone and DSL through you (previously SBC). I like the service but wish to upgrade the DSL as well as take advantage of the great TV service you have. You see, my apartment only offers a basic package and…
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Why Google Doe$n’t Care
Read Write Web has an article on content farms and the impact on search. We discussed content farms at an executive roundtable at Webtrends a bit as well… real-time analytics will definitely play a role. Content farms are publications sites that publish content to grab search engine traffic for profit. Hmmm… sounds a little like blogging for search to me.…
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Just Dance
1.webp” align=”right” class=”alignright” />There’s a Lady Ga-ga song that’s been out there for about a year now called Just Dance. I can’t get it out of my head. I’m not a huge fan of the Ga-ga-ooh-la-la… but all Top 40 hits make my daughter turn up the radio and begin singing. I can’t help but sing along. Just Dance appears…
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Search Engine Optimization Haters
I was working with a client on how to tweak their blog posts for increased search engine traffic. It’s incredible how a slight title, meta description, heading, or content adjustment can have. We selected a blog post previously written, made some minor adjustments, and will monitor the results using Semrush. Many designers and web developers discount the value of search…
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Your Email Open Rates May Be Low Because You’re Not Utilizing Alt Tags On Images
Tonight I received an email from Panera Bread. Like so many email programs nowadays, my email application automatically blocks images. As a result, here’s what the email looked like: Not too compelling… especially for a beautiful email that looked like this when all of the images were loaded: I can’t imagine how many people deleted the email without reading it…
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The Cobblers Children Have No Shoes
Yesterday I met with a marketing professional here in town. It was a great meeting and I truly appreciated some tough feedback I received about my corporate site. Simply put, I had put up a really crappy single page site 6 months ago and never got around to changing it. I even had extensive work done with the assistance of…
