Douglas Karr's Articles on Martech Zone
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The Death of the Agency of Record
The landscape is morphing for agencies. In the last week, I've been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by…
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Blue Yeti: A Versatile, Affordable Microphone That’s Ideal for Conferences, Interviews, Streaming, and Podcasting
Online content creation has exploded in recent years, with conferences, streaming, and podcasting becoming increasingly popular mediums for communication and engagement. A critical element in ensuring high-quality audio output is a reliable microphone, and the Blue Yeti microphone has emerged…
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Innovation Without Utility Is Death for Startups
Tonight, I found myself in a passionate discussion with a mentor of mine. The topic was a company we both care about, but our perspectives on their direction diverged significantly. My concern centered on the company's inability to deliver on…
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Three Pillars of Search Engine Optimization
Search Engine Optimization (SEO) has changed over the years but many professionals haven't kept up. I still attend events where speakers talk about outdated techniques and provide business owners with wrong information. We don't just spout off on SEO, we…
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Ready, Fire, Aim
This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted…
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The Value of Visitor Actions
We measure a lot with analytics , but we don't often put a value on each of the actions a visitor takes when they connect with us online. It's important that companies pay attention to more than visits and conversions...…
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There’s No Better Compliment Than This For An Author of a Dummies Guide!
We've had many folks send us photos of Corporate Blogging for Dummies , but I'm not sure we'll get a better one than this! Valerie Strohl is a consultant and national public speaker who works with companies to improve their…
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UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten's unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook . This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From…
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Social Media Lead Scoring and Qualification
I've been trying to catch up with my friends at Right On Interactive for a few months now... there have been murmurs all around the industry that their most recent platform enhancements are amazing. Andy Skirvin stopped the the office…
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Speaking Your Audience’s Language
It's only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at Le Procope , the oldest restaurant in Paris (est 1686).…