Douglas Karr's Articles on Martech Zone
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The Value of Visitor Actions
We measure a lot with analytics , but we don't often put a value on each of the actions a visitor takes when they connect with us online. It's important that companies pay attention to more than visits and conversions...…
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There’s No Better Compliment Than This For An Author of a Dummies Guide!
We've had many folks send us photos of Corporate Blogging for Dummies , but I'm not sure we'll get a better one than this! Valerie Strohl is a consultant and national public speaker who works with companies to improve their…
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UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten's unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook . This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From…
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Social Media Lead Scoring and Qualification
I've been trying to catch up with my friends at Right On Interactive for a few months now... there have been murmurs all around the industry that their most recent platform enhancements are amazing. Andy Skirvin stopped the the office…
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Speaking Your Audience’s Language
It's only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at Le Procope , the oldest restaurant in Paris (est 1686).…
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The Real Reason to Hire a Social Media Guru
Over the last decade, I've worked tirelessly to build an online following, authority, and eventually a thriving business . Now, I'm faced with people who wish to hire my services so I can help them do the same. At times…
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Have You Set Up Parameters in Webmasters?
This week, I was reviewing client sites utilizing webmasters tools. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could…
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The Only Truly Global Email Service Provider
NOTE: Emailvision is now part of SmartFocus . While it's true that our hometown heroes, ExactTarget , are now expanded into the United Kingdom and Australia, they're still fairly limited to English-speaking countries. Earlier this year, we had the incredible…
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Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook... how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up…
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Drip, Drip, Drip… Buy
No one is waiting for your next tweet, status update or blog post to make their next purchase. There's always the chance that you might motivate someone to purchase, but it's impossible to predict when prospects are ready to make…