Douglas Karr's Articles on Martech Zone
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Goodhart’s Law: When Marketing Is Not About “Making Money”
If two words in this industry make me groan and walk away, it's the phrase making money . Marketing technology has advanced extraordinarily, giving brands unprecedented tools to target, engage, and convert customers more efficiently than ever. AI-driven analytics, hyper-personalized…
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The Digital Decider: Key Factors That Drive Online Purchase Decisions
When shopping online, consumers have more power and options than ever. From comparing prices across multiple stores in seconds to reading dozens of reviews at the click of a button, e-commerce has revolutionized how we buy. Yet, behind all the…
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Marketing Isn’t Linear. It’s Celestial.
For too long, we’ve relied on spreadsheets, funnels, and timelines to explain how customers move, how campaigns work, and how data behaves. Rows and columns have become the default language of digital strategy. But they’re missing something essential: motion .…
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Building True Communities: Why Brands Get It Wrong
The idea of community has become a buzzword among marketers and businesses. Brands, eager to harness the power of collective engagement, often rush to create communities around their products. However, many make a critical mistake: they attempt to center their…
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Planet VPN: Work, Test, and Collaborate Securely Across Markets
While Virtual Private Network s ( VPNs ) are often associated with bypassing security or authentication measures, they are much more than that. Businesses, marketers, and agencies use VPNs for various legitimate purposes, from ensuring online security to testing digital…
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The Four Pillars of Social Media Marketing: Turning Audiences into Customers
Social media marketing is a powerful tool for brands looking to grow their audience, engage with potential customers, and drive revenue. However, success on social platforms requires more than just publishing content—it demands a strategic approach rooted in Listening, Learning,…
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The Apple Ecosystem: A Masterclass in Seamless Integration
When Apple launched the iPhone in 2007, I'll be honest—I wasn't that impressed. I had been in the Windows world for years and had recently migrated to a MacBook Pro. It was a vast improvement in stability and speed, although…
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Best Practices for B2B and B2C Email List Maintenance
Email marketing remains one of the most effective channels for B2B and B2C companies, but its success heavily depends on maintaining a clean and engaged list. Poor list hygiene can significantly lead to lower engagement rates, increased spam complaints, and…
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The Battle Between Intuition and Data: When Should Marketers Trust Their Gut?
Leaders often pride themselves on their ability to just know when something is right or wrong. Intuition—the gut feeling that whispers (or sometimes shouts) at us—can be a powerful guide, especially in high-stakes decisions. But as much as instinct can…
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From Concept to Reality: The Power of 3D Renderings
Transforming a mere idea into a visual masterpiece has never been more accessible or impactful than it is today. The art and science of converting abstract concepts into tangible digital images open up a world of creative possibilities for designers,…
