Marketing Books
Discover the keys to unlocking your marketing potential and driving business success with our curated collection of the best marketing books available. In our Marketing Books category, we feature in-depth reviews and insights from the most influential and thought-provoking titles written by industry experts, thought leaders, and successful entrepreneurs.
Whether you’re a seasoned marketing professional looking to stay ahead of the curve, a sales team leader seeking to inspire and motivate your team, or a business owner aiming to grow your brand and increase your bottom line, you’ll find a wealth of knowledge and practical advice in these pages. From classic bestsellers to the latest releases, our selection covers a wide range of topics, including brand strategy, content marketing, digital advertising, customer experience, market research, and more. Each book is carefully chosen based on its relevance, impact, and ability to deliver actionable insights that you can apply to your own marketing efforts.
Dive into our collection today and discover the transformative power of marketing knowledge. With the right book by your side, you’ll be well on your way to mastering the art and science of marketing, driving innovation, and achieving your business goals. Stay tuned for our latest book reviews and recommendations, and join the conversation by sharing your own thoughts and experiences with the marketing books that have made a difference in your career and business.
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Moneyball: 7 Marketing Lessons Learned From A Book About Baseball
Michael Lewis’s Moneyball is often cited as a sports story. Still, at its core, it is a management and analytics parable that applies just as directly to marketing as it does to baseball. The book chronicles how the Oakland Athletics,…
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What Digital Technology is Killing
The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. https://www.youtube.com/watch?v=Nwwq3l39lqk Research for Eric's…
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7 Lessons Learned in Promoting Your Writing
We were excited to book Jo-Anne Vandermeulen on our podcast but about 20 minutes in, our Internet access went down and we had to discontinue the show. It was disappointing since we were really getting great advice from Jo-Anne. Jo-Anne…
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Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region's most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want…
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There’s No Better Compliment Than This For An Author of a Dummies Guide!
We've had many folks send us photos of Corporate Blogging for Dummies , but I'm not sure we'll get a better one than this! Valerie Strohl is a consultant and national public speaker who works with companies to improve their…
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UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten's unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook . This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From…
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Corporate Blogging for Dummies is Here!
We could not be more excited! This week, the first Corporate Blogging for Dummies copies were shipped to us. I can't tell you the feeling of pride in opening the box and seeing our names in print on the front…
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Engage! Brands, Business Rules, and Social Media
For the past month, I’ve been reading Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis. Calling it a complete guide feels like an understatement—this book is deep,…
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Built to Last: What Jim Collins Taught Me About the Limits of Technology in Fixing a Business
When I first read Jim Collins’ Built to Last, I wasn’t searching for answers about technology. I was looking for insight into why some companies endure for decades—even through economic swings, leadership changes, and market shifts—while others flare up and…
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Reading Between the Clicks: What Digital Body Language Reveals About Your Customers
Digital communication now defines how customers and businesses connect. Steven Woods’ Digital Body Language: Deciphering Customer Intentions in an Online World reveals how to interpret the online behaviors that replace traditional, face-to-face cues. It is a guide for marketers and…
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Why Your Business Should Use Twitter
Many businesses continue to struggle with why they should use Twitter. Pick up a copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It's a fantastic book that documents the birth and growth of…
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The Business Impact of Early Adoption and Change
I'm reading Kevin Eikenberry's book, Remarkable Leadership , and I will have coffee with Kevin tomorrow. It's a fantastic book - and one chapter hit home with me on championing change . Kevin discusses change in great detail. One of…
