Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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We’re a Top 10 Social Media Blog!
It's always amazing to be recognized by your peers - but today really takes it up a notch! Michael Stelzner's Social Media Examiner blog is, by far, one of the most popular, well-branded and well-managed social media blogs on the…
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PIPA/SOPA: How Free Content Might Kill Us
Many companies are blacking out their sites in an effort to fight the Protect IP (PIPA)/SOPA Act that's under review here in the United States. Rather than climbing onboard the wagon and shutting down my site, I thought it would…
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3 Things Run-DMC Taught Me About Social Media
Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as…
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WordPress: Add Social Media Profiles to Your WordPress Theme
WordPress offers user profiles with settings for social links; however, additional social sites offer opportunities for your entire site or blog to have a presence within those networks. We were working on a client site this week where we wanted…
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The Importance of Fresh Content for SEO
I've told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy... it allows…
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Add a Links Page to your WordPress Template
We were working on a client site today to add an iPad Cover Review list to the site. Rather than listing them all out in a page or a post, we decided to build a template page that pulled one…
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When Disaster Strikes!
The last 48 hours haven't been fun. Technology is a fantastic thing, but it's never perfect. When if fails, I'm not sure there's really that much preparation you can have... but you do have to react. You may have noticed…
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12 Paths to Creative Content Generation
We had an amazing webinar yesterday with PR Newswire and SurveyMonkey , over 1,600 people registered!!! The webinar was a joint webinar with John O'Connell , a PR and Communications consultant from HNTB . I've modified my presentation into a…
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Don’t Discount Traditional PR
We're presenting at a regional conference today and I'm listening to a PR presentation. Public relations has taken a hit economically, but the PR agencies that have developed strong relationships with major media are thriving. Our agency has partnered with…
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Thank You, Mr. Jobs
My obsession with Apple started when my friend Bill Dawson and his wife, Carla Ybarra-Dawson bought me an AppleTV. That was the beginning... now my kids have MacBook Pros and iPhones, and my office is filled with Cinema Displays, iPads,…