Customer Data Platforms
Customer Relationship Management (CRM) and Customer Data Platforms (CDP) are essential tools for businesses looking to effectively manage customer interactions, streamline sales and marketing processes, and leverage data-driven insights for growth. These platforms help companies centralize customer data, automate workflows, and gain a comprehensive view of the customer journey. Key subtopics within CRM and data platforms include customer data management, data integration, data analytics, and marketing automation. Implementing a robust customer data platform strategy can improve customer engagement, optimize marketing campaigns, and ultimately drive more sales. Check out the articles below to discover how CRM and data platforms can help you take your customer relationships to the next level.
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Please Stop Comparing NSA Spying with Marketing
One of the conversations I continue to see rising to the top of the NSA spying controversy is that companies are already collecting this kind of data on Americans for marketing efforts. For those outside the United States, the Constitution…
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Why Social CRM Failed: The Gap Between Social Activity and Buyer Intent
When Social CRM emerged in the late 2000s and early 2010s, it promised a transformation in how brands understood and engaged customers. The idea was simple but compelling: merge traditional customer relationship management data with the vast universe of real-time…
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The Power of Data Mining and Decision Support Systems
This infographic from the New Jersey Institute of Technology illustrates the Data Mining and Decision Support Systems ( DSS ), defining the four different processes within the overall system. Data Management - collects the information that a company has available…
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Customer ESP: How Predictive Analytics and Marketing Automation Are Transforming Business
Buyer behavior is evolving faster than ever, leaving companies scrambling to keep pace. Traditional approaches to understanding customer needs often relied on gut instinct, broad campaigns, and guesswork. Today, predictive analytics combined with marketing automation has emerged as a decisive…
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GM: You’re Doing Surveys Wrong
After driving my car a decade, I decided to go big or go home. Influenced by my Grandfather's love of his Cadillac and remembering the weekend rides where he took us out... I bought my first Cadillac earlier in the…
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SoapUI: The Developer’s Tool for Testing and Visualizing APIs
Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that's…
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Why Having Less Form Fields Drives Conversions
When it comes to driving conversions, the design and structure of forms on websites play a critical role. Forms are essential for capturing information, but it's widely known that web users have a strong aversion to filling them out. Therefore,…
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Ticksy: Simple, Inexpensive SaaS Customer Support
In our interview with Formstack on Friday, we discussed how great apps continue to hit the market that offer inexpensive solutions that can grow with your business. As I was writing to a developer on an issue we had with…
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Using LocalStorage as an Alternative to Cookies
For years, cookies were the default mechanism for remembering who had visited a site, which preferences they set, and which interactions they completed. They were integral to personalization, analytics, and authentication workflows across the web. Yet the modern privacy landscape…
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Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis
I’m a big proponent of using online surveys to understand your customers better and make more strategic business decisions. You can get a lot of insight from a simple survey, especially when you know something about creating and analyzing it.…