Customer Data Platforms
Customer Relationship Management (CRM) and Customer Data Platforms (CDP) are essential tools for businesses looking to effectively manage customer interactions, streamline sales and marketing processes, and leverage data-driven insights for growth. These platforms help companies centralize customer data, automate workflows, and gain a comprehensive view of the customer journey. Key subtopics within CRM and data platforms include customer data management, data integration, data analytics, and marketing automation. Implementing a robust customer data platform strategy can improve customer engagement, optimize marketing campaigns, and ultimately drive more sales. Check out the articles below to discover how CRM and data platforms can help you take your customer relationships to the next level.
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Big Data Brings Marketing Big Numbers
IBM has released an infographic developed from some released use case data . Today's rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured…
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Top 5 Tips for Survey Greatness
There is a simple truth presented by the Internet era: Soliciting feedback and gaining insight into your customer base and target market is easy. This can be a wonderful fact or a fear-inducing one, depending on who you are and…
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Who’s Answering Your Survey? Validation Made Simple
Soliciting consumer feedback before, during, and after launching a new business venture is a great way to figure out how you measure up in the eyes of your customers. You never want to assume you know how your target market…
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What Is Concept Testing?
Concept testing is a process used to evaluate a new idea or concept with the target audience to understand how well it resonates with them. The primary goal of concept testing is to validate the concept or idea and to…
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Side With Your Customers
On a recent call to a major telecom company, which I won't mention (their logo looks like a blue death star), I was infatuated with my customer service representative ( CSR ). Shocking, I know. Throughout the call, she actually…
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The Business Impact of Early Adoption and Change
I'm reading Kevin Eikenberry's book, Remarkable Leadership , and I will have coffee with Kevin tomorrow. It's a fantastic book - and one chapter hit home with me on championing change . Kevin discusses change in great detail. One of…
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The Ultimate Sales Machine: Mastering the Art and Science of Sales Success
In his groundbreaking book The Ultimate Sales Machine , the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled…
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Marketing Has Evolved Beyond The 40/40/20 Rule
I was organizing my bookshelf this morning and flipped through an old Direct Marketing book, Direct Mail by the Numbers. The USPS published it and was a pretty good guide. When I was running a direct mail business full time,…
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Helpdesks Have Sucked Since Medieval Times
Poor helpdesk etiquette significantly affects customer loyalty and happiness. Bad experiences can lead to a negative perception of a company, directly impacting customer retention rates. 50% of customers will switch to a competitor after just one bad experience. Zendesk Dealing...
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In the Next 25 Years, My Predictions
It's fun to think about the future and what it might bring. Here's a collection of my predictions... Computer monitors will be flexible, light, wide, and inexpensive. Primarily made of plastics, the manufacturing processes will get cheaper and cheaper. The…