We recently shared a fantastic resource on tested responsive email layouts from Zurb to our Facebook, Google+ and Twitter (be sure to add us!). Responsive email templates are becoming critical as more than half of all emails are actually read on a mobile device. I’m shocked that I continue to see emails from large companies that I can’t read on my iPhone.
Email marketing has been used for years to keep in contact and maintain relationships with customers. Lately, with the increasing use of smartphones, we’ve seen the effectiveness continue to rise. However, many companies are not adapting to mobile which could have disastrous effects. via KISSmetrics
We all know the inbox is overloaded with messages, so KISSmetrics points out some critical factors on open rates and email send strategies, too. The batch and blast emails of the past are going by the wayside and behavior or action-triggered emails are becoming far more important:
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