This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Chili Piper: An Automated Scheduling App for Inbound Lead Conversion
I’m trying to give you my money – why are you making it so hard? This is a common feeling across many B2B buyers. It’s 2020 – why are we still wasting our buyers’ (and our own) time with so many antiquated processes? Meetings should take seconds to book, not days. Events should be for meaningful conversations, not logistical headaches. …
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How AI Can Improve The Customer Experience: 5 Lessons Learned
Consumers today are becoming more discerning about which brands they trust and support. 71% of surveyed consumers believe that trusting the brands they purchase from or use is now more crucial than it was in the past. Gen Z appears to prioritize this trust even more. The report also reveals that consumers are interested in continuous interactions with brands beyond…
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Software as a Service Contract Scams to Avoid
When it comes to signing up for Software as a Service (SaaS) contracts, there are critical factors that often go unnoticed but can have a significant impact on your business. It’s essential to be vigilant about your agreements’ fine print and terms. After decades in this industry, I am still amazed at how many SaaS providers make it so simple…
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Databox: Transform Your Data Fragmentation into Actionable Insights with Centralized Performance Management
Making effective business decisions requires organizations’ decision-makers to understand their performance metrics deeply. Most businesses face a common problem – data fragmentation. Data is scattered across various tools and platforms, making getting a comprehensive view of performance challenging. This lack of cohesion hinders decision-making, hinders growth, and leads to missed opportunities. Databox Databox offers a performance management platform that combines…
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11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them
Despite the rise of social media, messaging apps, and AI-driven communication, email remains a critical tool for marketers and sales professionals. It’s direct, cost-effective, and measurable. But email is only effective when it’s done right, and far too many businesses still fall into bad habits that alienate subscribers and damage their reputations. To help you sharpen your strategy, here are…
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Omnisend: WordPress Automated Marketing That Works With SMS, Email, and More
Growing a WordPress site means wearing a lot of hats. Whether you’re publishing content, managing a WooCommerce store, or building a membership site, you’re constantly chasing engagement, traffic, and conversions. But piecing together plugins for email, SMS, popups, and forms slows you down—and leaves growth on the table. What if your email marketing, SMS outreach, popups, automations, and audience segmentation…
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Everything You Wanted To Know About QR Codes
By now, you’ve likely scanned and utilized a QR code. Quick Response codes are two-dimensional barcodes that store information in a square-shaped grid of black squares on a white background. They work by encoding data in a way that can be quickly and easily read by a digital device, typically a smartphone camera. 45 percent of responding shoppers had used…
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What, Exactly, Is Good SEO?
Last week, I had the opportunity to meet Anthony Duignan-Cabrera, a seasoned journalist, digital marketer, and content strategist who helped drive explosive growth at Patch. When I was introduced to him as an SEO consultant, I couldn’t help but cringe a little. Even though this particular engagement focuses on search strategy, that label carries some baggage. It often implies that…
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10 Social Media Tactics that Boost Shares and Conversions
Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough.…
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Landing Page Mistakes That Kill Conversions—And How to Fix Them
A landing page is a dedicated web page designed to guide visitors toward a single action—such as filling out a form, signing up for a newsletter, downloading a whitepaper, or making a purchase. Unlike other pages on your site that encourage exploration, a landing page should serve as a focused gateway, not an intersection. Its purpose is to lead users…
