This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Google Makes Public Domain Images Look Like Stock Photography, And That’s a Problem
In 2007, famed photographer Carol M. Highsmith donated her entire lifetime archive to the Library of Congress. Years later, Highsmith discovered that stock photography company Getty Images had been charging licensing fees for using these public domain images without her consent. And so she filed a lawsuit for $1 billion, claiming copyright violations and alleging gross misuse and false attribution…
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Content Marketing
Sharing Is Not Enough: Why You Need A Content Amplification Strategy
There was a time when if you’d build it, they would come. But that was all before the internet becoming overly saturated with content and lots of noise. If you’ve been feeling frustrated that your content just doesn’t go as far as it used to, it’s not your fault. Things just changed. Today, if you care enough about your audience…
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Analytics & Testing
3 Lessons from Truly Customer-Centric Companies
Collecting customer feedback is the obvious first step in providing optimal customer experiences. But it’s only the first step. Nothing is accomplished unless that feedback drives some kind of action. Too often feedback is collected, aggregated into a database of responses, analyzed over time, reports are generated, and eventually a presentation is made recommending changes. By then the customers who…
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E-commerce and Retail
The Ultimate Guide: How to Sell on Amazon
This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an e-commerce expert who co-founded One Click Ventures, which owns three large e-retailers in the eyeglass industry. One topic we touched on was the importance of selling on Amazon. With its incredible reach, Amazon should never be dismissed as a means of selling and distributing of…
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Advertising Technology
Marketing Data: The Key to Stand Out in 2021 and Beyond
In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising.…
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Sales and Marketing Training
Why Marketing Momentum Matters (Especially If You’re Sales-Driven)
As a Fractional CMO, I get to work with a wide range of companies—some with massive brand strategies unfolding over years, and others who are just a few weeks into a campaign and already asking, Why isn’t the phone ringing? That contrast isn’t surprising. What’s always surprising, though, is how many companies still expect instant results from marketing, as if…
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Analytics & Testing
How To Exclude Tags In Google Tag Manager By The Visitor’s Logged-In User Role in WordPress
Throughout any day, I log into Martech Zone to read form submissions, add and edit content, and improve the site’s performance. At issue is that I don’t want that activity skewing my analytics or executing tags within Google Tag Manager (GTM), such as opening my chatbot or detecting a visitor’s location using an IP lookup service (our chat tag fires…
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E-commerce and Retail
What is the Best Comparison Shopping Engine?
Comparison shopping engines (CSEs) are a valuable tool online because they help shoppers make informed decisions and refer enormous sales to their online stores. They’re also a critical tool for e-commerce stores, which can optimize prices and product listings to attract more buyers than their competitors. How Do E-commerce Marketers Use CSEs? Ecommerce marketers can strategically utilize CSEs to optimize…
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Social Media & Influencer Marketing
Lefty: Why Top Brands Trust This Influencer Platform for Scale and Impact
In a saturated creator economy, influencer marketing has evolved from vanity metrics to a measurable, strategic growth channel. Brands aren’t just looking for creators with large audiences—they need authentic partners, streamlined execution, and real-time ROI. Managing these relationships and campaigns across teams, markets, and regions can feel overwhelming without the right infrastructure. Lefty That’s where Lefty comes in. Designed for…
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Marketing Books
The 7 Traits of the Social Employee: Building Culture, Productivity, and Brand Eminence from Within
As the digital economy reshapes how companies communicate and compete, the role of the employee has evolved. No longer just a participant in the workflow, today’s employee has the potential to be the face—and voice—of the brand. In The Social Employee: How Great Companies Make Social Media Work by Cheryl Burgess and Mark Burgess, the authors outline a transformative framework…
