This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
What Are The Differences In B2B Marketing Strategies With LinkedIn Versus Facebook
Business-to-business (B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel’s reach. Whenever I’m speaking with clients about the channels they utilize or don’t utilize, it’s essential to understand the motivation of their buyers for using the platform they’re on. Let’s discuss why users generally utilize LinkedIn vs. Facebook: LinkedIn Professional Networking: LinkedIn…
- Content Marketing
CodeGuard: Easy and Affordable Website Offsite Backups And Malware Protection For Your Clients
I’m genuinely surprised by how many clients we speak to that host their sites and either don’t have a backup of their site, don’t regularly schedule backups, or are using a method that backs up the site on the server it’s hosted on. When catastrophes happen, this isn’t a solution. Here are three scenarios we’ve seen firsthand: The site is…
- Advertising Technology
How To Quickly Launch A Weather-Based Campaign Having No Coding Skills
After Black Friday sales, Christmas shopping frenzy, and post-Christmas sales we find ourselves in the most boring sales season of the year yet again — it’s cold, grey, raining, and snowing. People are sitting at home, rather than strolling around the shopping malls. A 2010 study by economist, Kyle B. Murray, revealed that exposure to sunlight could increase consumption and our…
- Marketing Tools
Zenkit To Do: Manage Tasks Across Teams, Devices and Companies
In this fast-paced marketing landscape, keeping track of multiple campaigns, client meetings, content calendars, and creative ideas can feel like juggling while walking a tightrope. Marketing teams and agencies often struggle to maintain clarity and control over their numerous tasks and deadlines, leading to missed opportunities and decreased productivity. Zenkit To Do Zenkit To Do is a super-simple yet powerful…
- Sales Enablement, Automation, and Performance
Leadfeeder: Identify and Score B2B Companies Visiting Your Site
Tracking and generating leads from website traffic can be daunting, especially when most visitors leave without engaging. Many B2B businesses struggle to identify potential customers from anonymous website visits, missing out on valuable opportunities to connect with decision-makers. If you’ve relied on basic analytics tools, it might feel like you’re fishing in the dark. Leadfeeder Leadfeeder is here to transform…
- Artificial Intelligence
Synthesia: Turn Your Product Marketing, How-To Articles, or Training Content Into Engaging AI Avatar-Driven Multi-Language Video
If you’ve ever developed professional sales and marketing presentations or training videos, you know how resource-driven, time-consuming, and expensive the process can be. Once your script is finalized… setting up a scene with great lighting and audio, finalizing and negotiating your on-camera talent, and then editing and producing a great video is no small feat. And, if your company is…
- Marketing Tools
TextSniper: A Must-Have MacOS App For Capturing Text From Your Screen on the Fly
It happened again. Someone shared a graphic online with text that I wanted to research more deeply. So, I opened the image on one screen and a text file on another and began transcribing the text. Ugh—such a waste of time. iOS has added the ability to open a photo and highlight the text, but that requires saving an image…
- Analytics & Testing
Conversion Rate Optimization: A 9-Step Guide To Increased Conversion Rates
As marketers, we’re often spending time producing new campaigns, but we don’t always do a good job looking in the mirror attempting to optimize our current campaigns and processes online. Some of this may just be that it’s overwhelming… where do you start? Is there a methodology for conversion rate optimization (CRO)? Well yes… there is. The team at Conversion…
- E-commerce and Retail
From Unaware to Raving Fan: Decoding the 8 Stages Of The E-commerce B2C Buyer’s Journey
In the bustling world of e-commerce, the journey from discovering a product online to becoming a loyal advocate involves a series of strategic stages. This pathway not only defines the consumer experience but also shapes the success of online businesses. While niche, a product like glass trophies offers an intriguing perspective for examining this journey, showcasing how targeted efforts at…
- Content Marketing
Beyond Traditional CMS: Exploring Modern Alternatives for Content Management
Managing content efficiently is crucial for businesses of all sizes in the ever-evolving digital landscape. Content Management Systems (CMS) like WordPress and Drupal have been the backbone of website development and content delivery for years. However, as technology advances and businesses demand more flexibility, alternative solutions have emerged, many of which challenge the traditional CMS model. This article explores a…
