This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Email Marketing & Automation
Convert Pro: Lead Generation & Email Opt-In Popup Plugin for WordPress
Given WordPress’s dominance as a content management system (CMS), it’s surprising how little attention is paid to the core platform for conversions. Virtually every publication—a business or a personal blog—looks to convert visitors into subscribers or prospects. However, no elements within the core platform accommodate this activity. Convert Pro Convert Pro is a comprehensive WordPress plugin that offers a drag-and-drop…
- Advertising Technology
How to Maximize the Impact of Google’s Performance Max (PMax) Features
Google is rolling out several new methods to enhance and demonstrate the incremental value of Performance Max (PMax) campaigns. Google Performance Max is a campaign type that helps advertisers maximize their reach and meet customers across various channels, including YouTube, Search, and Discover. It allows advertisers to access new inventory, formats, and audiences. Key features of Performance Max campaigns include:…
- Event Marketing
BoomPop: A Platform for Corporate Destination Event Planning
Bringing teams together is crucial for fostering connection, alignment, and growth, but planning and executing in-person events can be daunting. Creating those special moments that facilitate meaningful connections is paramount for remote teams, valued customers, or an entire company. The logistical challenges of planning, coupled with the need to tailor experiences that genuinely resonate with team members, can detract from…
- E-commerce and Retail
The Evolution of E-commerce Pricing Strategies
Pricing techniques have experienced a notable shift in the ever-changing e-commerce industry, moving from static systems to dynamic algorithms. A key component of this development has been the introduction of advanced repricing instruments, most famously the Amazon repricer, which has completely changed the way merchants operate in online marketplaces. The Emergence of Repricers At the forefront of the shift towards…
- Email Marketing & Automation
InboxAware: Email Inbox Placement, Deliverability and Reputation Monitoring
Delivering emails to the inbox is frustrating for legitimate businesses as spammers continue to abuse and damage the industry. Because sending emails is so easy and inexpensive, spammers can jump from ESP to ESP or even script their emails from server to server. Internet service providers (ISPs) have been forced to authenticate senders, build reputations on sending IP addresses and…
- E-commerce and Retail
Reactev: AI-Driven Dynamic Pricing To Help Stay Ahead Of The Competition
E-commerce businesses constantly challenge themselves to adjust their prices to meet consumer expectations and stay ahead of the competition. Dynamic pricing has emerged as a critical tool for online retailers to maintain a competitive edge and drive customer interest. Dynamic Pricing Examples Dynamic pricing isn’t just a theoretical concept; it’s a powerful tool that can be applied in various scenarios…
- Analytics & Testing
From Hits to Events: A Comprehensive Glossary for Mastering Google Analytics 4
From its early beginnings tracking simple hits and pageviews in Urchin and Universal Analytics, Google’s measurement platform has undergone a radical transformation. The original model—based on sessions and categories of hits like pageviews, events, and ecommerce—was built for a desktop-centric web. But today’s digital landscape spans mobile apps, cross-device behavior, privacy regulations, and increasingly complex customer journeys. Google Analytics 4…
- E-commerce and Retail
Productsup: The Evolving Role of Feed Management in Global Commerce
Feed management has rapidly shifted from being a backend IT task to a strategic growth function at the heart of modern commerce. As shopping behaviors evolve and digital touchpoints multiply, the way product content is structured, optimized, and distributed now plays a central role in customer acquisition, engagement, and loyalty. Traditionally, product feeds were relatively static—used to populate listings on…
- Sales and Marketing Training
The Hidden Weaknesses in Your MarTech Stack: Identifying and Eliminating Single Points of Failure
Marketing technology (MarTech) stacks power modern customer acquisition, engagement, and retention strategies. From automation platforms and customer data systems to analytics tools and content delivery networks, these interconnected systems form the digital nervous system of most marketing organizations. But with that complexity comes fragility. A single failure—be it from a SaaS outage, data loss, or security breach—can send cascading disruptions…
- Content Marketing
WPIDE: The WordPress Code Editor and File Manager You Need
Managing code and files within a WordPress site can often feel cumbersome, especially if you’re forced to rely on FTP or cPanel for simple edits. For developers, freelancers, or even advanced site owners who need to tweak code, troubleshoot, or manage files directly from the WordPress dashboard, this can slow productivity and add unnecessary complexity. Worse, many file management plugins…
