This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
How Are B2B Marketers Leveraging Facebook in 2023?
Facebook has traditionally been considered a platform more suited for business-to-consumer (B2C) marketing. As I speak to our clients about Facebook as a channel, I often discuss the intent of the Facebook user: Did the Facebook user go there to research or purchase a product or service? Did the Facebook user go there to learn more about your business? Will…
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Analytics & Testing
Squarespace: I Built A Spa Website with an Online Store and Appointment Setting in One Day
If that sounds unbelievable, it’s not. My colleague is an aesthetician and massage therapist in Fishers, Indiana. A few months ago, I was going to build her a site but couldn’t because of client work that took priority. Fast-forward to the pandemic lockdowns, and a lot of that work went by the wayside while my clients paused initiatives or changed…
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E-commerce and Retail
The Psychology of Discounts and Rewards: How Different Offers Motivate Consumers
I’m not a coupon or discount shopper. It’s not that I don’t want to save money when I shop; the time and effort it takes to plan my shopping around an offer I received via email or direct mail isn’t worthwhile. That’s not to say I don’t take advantage of rewards and offers, though I do when they’re convenient. If…
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Sales and Marketing Training
15 Ways Outbound Marketing Strategies Fail: Identifying and Addressing Critical Weaknesses
Many organizations still rely heavily on outbound marketing strategies to reach potential customers. However, despite significant investments in these tactics, some businesses find their efforts falling short. This article will explore the concept of outbound marketing, outline a comprehensive strategy, and identify critical points where organizations often lose traction and momentum in their outbound marketing efforts. What is Outbound Marketing?…
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Social Media & Influencer Marketing
Tailwind Create: Create, Schedule, and Publish Beautiful Pins on Pinterest
Tailwind Create makes designer-quality Pinterest Pins quickly and allows you to streamline and optimize all of your Pinterest marketing better than ever before. In one click, you are able to transform your photos into dozens of personalized Pin design ideas. The all-in-one tool enables you to create, schedule, and publish Pinterest. How to Design with Tailwind Create Here’s a video…
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Artificial Intelligence
Recollective: Uncover Actionable, Qualitative Insights Through AI-Powered Communities
Understanding customer behavior has never been more critical or more difficult. Traditional market research methods can be slow, expensive, and disconnected from the real-time feedback loop brands and agencies now require. Researchers and marketers need more innovative ways to gather meaningful insights from their audience without compromising speed, scale, or depth. Recollective Recollective is a Guided Discovery Platform that transforms…
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E-commerce and Retail
Reactev: AI-Driven Dynamic Pricing To Help Stay Ahead Of The Competition
E-commerce businesses constantly challenge themselves to adjust their prices to meet consumer expectations and stay ahead of the competition. Dynamic pricing has emerged as a critical tool for online retailers to maintain a competitive edge and drive customer interest. Dynamic Pricing Examples Dynamic pricing isn’t just a theoretical concept; it’s a powerful tool that can be applied in various scenarios…
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Public Relations
A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists
If you spent an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people we know and like more credible than a stranger’s recommendation — it’s just human nature. That’s also why business-to-consumer (B2C) brands…
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Marketing Tools
Three Ways Marketing Agencies Are Innovating and Growing Value With Their Clients
Digital marketing is one of the fastest-evolving industries. Driven by economic instability and fast-emerging technology, it changes yearly. Is your marketing agency keeping up with all those changes, or are you providing the same service you did ten years ago? Don’t get me wrong: It is perfectly ok to be good at one specific thing and have years of experience…
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Content Marketing
What are the Top Strategies for SaaS Platforms to Grow?
What’s your number one focus as a SaaS company? Growth, of course. Skyrocketing success is expected from you. It’s vital to your long-term survival: Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50. McKinsey & Company Month-over-month (MoM) growth is essential to covering the losses from churn…
